A data profile of the people who buy, follow and care about Gadget in South Africa — modelled from more than twelve digital signal sources. Gadget has an estimated audience of 936,261 people in South Africa.
Gadget has an estimated audience of 936,261 people in South Africa. 49.4% are female, 50.6% are male, average age 37.5. Top brand affinities: Smart device, Projectors, Puma, Family car, Fast casual restaurants.
Top brand affinities include Smart device, Projectors, Puma, with strongest over-indexing on Smart device (3.68× the country average).
Demographically, the Gadget audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
The typical Gadget fan in South Africa is balanced, around 37.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Smart device.
The key figures that characterise the Gadget profile in South Africa.
49.4% are female, 50.6% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 37.5 |
| Estimated audience size | 936,261 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Gadget audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 9.2% |
| Italy | 6.6% |
The strongest cross-interests of the Gadget audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smart device | Technology & Electronics | 3.68× | ||
| 02 | Projectors | Technology & Electronics | 3.02× | ||
| 03 | Puma | Fashion & Accessoires | 2.39× | ||
| 04 | Millie Bobby Brown | Movies & TV | 2.35× | ||
| 05 | Online food ordering | Food & Beverages | 2.01× | ||
| 06 | High-net-worth individual | Business & Career | 1.93× | ||
| 07 | Board games | Games | 1.88× | ||
| 08 | Business class | Travel & Leisure | 1.80× | ||
| 09 | Apple Watch | Technology & Electronics | 1.80× | ||
| 10 | City car | Cars & Mobility | 1.79× | ||
| 11 | Fast casual restaurants | Food & Beverages | 1.78× | ||
| 12 | Family car | Cars & Mobility | 1.75× | ||
| 13 | First-time buyer | Shopping | 1.73× | ||
| 14 | Bedroom furniture | Home & Garden | 1.73× | ||
| 15 | Computer hardware | Technology & Electronics | 1.67× | ||
| 16 | Local food | Food & Beverages | 1.62× | ||
| 17 | Casino games | Games | 1.57× | ||
| 18 | Honda | Cars & Mobility | 1.54× | ||
| 19 | New Balance | Fashion & Accessoires | 1.53× | ||
| 20 | Retail banking | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.85× | |
| Luxury Orientation | PREMIUM | 1.47× | |
| Quality Awareness | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Tradition | CONSERVATISM | 0.70× | |
| Spirituality | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Gadget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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