A data profile of the people who buy, follow and care about Gadget in Indonesia — modelled from more than twelve digital signal sources. Gadget has an estimated audience of 2,349,856 people in Indonesia.
Gadget has an estimated audience of 2,349,856 people in Indonesia. 39.9% are female, 60.1% are male, average age 34.1. Top brand affinities: Telegram, Cashback reward program, Innovation, Family car, Linux.
Top brand affinities include Telegram, Cashback reward program, Innovation, with strongest over-indexing on Telegram (1.68× the country average).
Demographically, the Gadget audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
The typical Gadget fan in Indonesia is more male, around 34.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Telegram.
The key figures that characterise the Gadget profile in Indonesia.
39.9% are female, 60.1% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 34.1 |
| Estimated audience size | 2,349,856 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 32% | |
| 30-39 | 24% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide Gadget audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 9.2% |
| Italy | 6.6% |
The strongest cross-interests of the Gadget audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beats Electronics | Technology & Electronics | 2.50× | ||
| 02 | Cyber Monday | Shopping | 2.41× | ||
| 03 | Innovation | Business & Career | 2.13× | ||
| 04 | Mobile phone accessories | Technology & Electronics | 2.10× | ||
| 05 | Eyewear | Fashion & Accessoires | 1.96× | ||
| 06 | Family car | Cars & Mobility | 1.93× | ||
| 07 | High-net-worth individual | Business & Career | 1.81× | ||
| 08 | Crowdfunding | Business & Career | 1.80× | ||
| 09 | Foot Locker | Shopping | 1.80× | ||
| 10 | Smart device | Technology & Electronics | 1.79× | ||
| 11 | City car | Cars & Mobility | 1.78× | ||
| 12 | Self-employment | Business & Career | 1.76× | ||
| 13 | Lottery | Games | 1.75× | ||
| 14 | Linux | Technology & Electronics | 1.73× | ||
| 15 | Telegram | Internet & Social Media | 1.68× | ||
| 16 | NASDAQ | Business & Career | 1.67× | ||
| 17 | Electric motorcycles and scooters | Cars & Mobility | 1.66× | ||
| 18 | Investment management | Business & Career | 1.62× | ||
| 19 | Cashback reward program | Shopping | 1.59× | ||
| 20 | Modern architecture | Arts & Culture | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.62× | |
| Price Sensitivity | PREMIUM | 1.32× | |
| Risk Appetite | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Indulgence | JOY | 0.71× | |
| Creativity | OPEN | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Gadget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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