A data profile of the people who buy, follow and care about Modern architecture in Indonesia — modelled from more than twelve digital signal sources. Modern architecture has an estimated audience of 2,977,849 people in Indonesia.
The average Modern architecture fan in Indonesia is 37.4 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include Health And Beauty, H.O.M.E., Persib Bandung, with strongest over-indexing on Health And Beauty (3.32× the country average).
Demographically, the Modern architecture audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Modern architecture fan in Indonesia is balanced, around 37.4 years old, with strong Spirituality tendencies and a notable affinity for Health And Beauty.
The key figures that characterise the Modern architecture profile in Indonesia.
50.9% are female, 49.1% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 37.4 |
| Estimated audience size | 2,977,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 29% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Modern architecture audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.9% |
| China | 4.3% |
Where the Modern architecture audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Sulawesi | ~30K | 1.08× | |
| 02 | Bengkulu | ~30K | 1.08× | |
| 03 | Bangka-Belitung Islands | ~20K | 1.06× | |
| 04 | Jakarta | ~200K | 1.04× | |
| 05 | Central Sulawesi | ~30K | 1.04× | |
| 06 | Central Kalimantan | ~20K | 1.03× | |
| 07 | South Kalimantan | ~40K | 1.02× | |
| 08 | North Maluku | ~10K | 1.02× | |
| 09 | Special Region of Yogyakarta | ~50K | 1.01× | |
| 10 | Aceh | ~40K | 1.01× | |
| 11 | Riau Islands | ~30K | 1.01× | |
| 12 | Southeast Sulawesi | ~20K | 1.01× | |
| 13 | Papua (province) | ~20K | 1.01× | |
| 14 | Gorontalo (disambiguation)(2) | ~10K | 1.01× | |
| 15 | North Kalimantan | ~9K | 1.01× | |
| 16 | Maluku | ~10K | 1.00× | |
| 17 | West Sulawesi | ~10K | 1.00× | |
| 18 | Bali | ~60K | 0.99× | |
| 19 | West Sumatra | ~50K | 0.99× | |
| 20 | West Kalimantan | ~40K | 0.99× | |
| 21 | West Nusa Tenggara | ~40K | 0.99× | |
| 22 | Jambi | ~30K | 0.99× | |
| 23 | Banten | ~100K | 0.98× | |
| 24 | East Nusa Tenggara | ~30K | 0.98× | |
| 25 | Lampung | ~60K | 0.97× | |
| 26 | East Kalimantan | ~50K | 0.97× | |
| 27 | South Sumatra | ~70K | 0.96× | |
| 28 | Riau | ~70K | 0.96× | |
| 29 | South Sulawesi | ~80K | 0.95× | |
| 30 | North Sumatra | ~100K | 0.92× | |
| 31 | East Java | ~300K | 0.86× | |
| 32 | Central Java | ~200K | 0.84× | |
| 33 | West Java | ~400K | 0.78× | |
| 34 | West Papua | 0.00× |
The strongest cross-interests of the Modern architecture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Interior Design | Home & Garden | 6.21× | ||
| 02 | Architecture & Design | Business & Career | 5.86× | ||
| 03 | H.O.M.E. | Home & Garden | 4.70× | ||
| 04 | Home construction | Home & Garden | 3.93× | ||
| 05 | Bedroom | Home & Garden | 3.67× | ||
| 06 | Makeup Tutorials | Beauty & Wellness | 3.58× | ||
| 07 | Health And Beauty | Beauty & Wellness | 3.32× | ||
| 08 | Beauty & Fashion | Beauty & Wellness | 2.98× | ||
| 09 | Wholesale | Fashion & Accessoires | 2.22× | ||
| 10 | Eating | Food & Beverages | 1.92× | ||
| 11 | Women's clothing | Fashion & Accessoires | 1.80× | ||
| 12 | Men's clothing | Fashion & Accessoires | 1.80× | ||
| 13 | Restaurants | Food & Beverages | 1.69× | ||
| 14 | Design | Home & Garden | 1.63× | ||
| 15 | Cooking | Food & Beverages | 1.59× | ||
| 16 | Persib Bandung | Sports | 1.58× | ||
| 17 | Family | Kids & Family | 1.55× | ||
| 18 | Personal finance | Business & Career | 1.55× | ||
| 19 | Fitness and wellness | Sports | 1.54× | ||
| 20 | Pets | Pets & Animals | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.65× | |
| Early Adopter Mentality | POWER | 1.48× | |
| Indulgence | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.89× | |
| Patriotism | CONSERVATISM | 1.09× | |
| Design Affinity | PREMIUM | 1.14× |
Modern architecture has an estimated audience of 2,977,849 people in Indonesia, concentrated in West Java and East Java.
50.9% of Modern architecture fans are female, 49.1% are male, with an average age of 37.4 years.
Modern architecture fans show strongest brand affinity for Health And Beauty (3.32×), H.O.M.E. (4.7×), and Persib Bandung (1.58×) over the country average.
Modern architecture fans in Indonesia are most concentrated in West Java (reach ~400K), East Java (reach ~300K), and Jakarta (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Modern architecture itself, the audience over-indexes on H.O.M.E. (4.7×), Persib Bandung (1.58×), Home construction (3.93×), and Makeup Tutorials (3.58×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Modern architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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