A data profile of the people who buy, follow and care about Cooking in Indonesia — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 11,697,171 people in Indonesia.
The average Cooking fan in Indonesia is 35.5 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Corset, Shoppers Drug Mart, Wardah Cosmetics, with strongest over-indexing on Corset (1.57× the country average).
Demographically, the Cooking audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Creativity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 34 regions tracked by Rascasse.
The typical Cooking fan in Indonesia is more female, around 35.5 years old, with strong Creativity tendencies and a notable affinity for Corset.
The key figures that characterise the Cooking profile in Indonesia.
55.4% are female, 44.6% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 35.5 |
| Estimated audience size | 11,697,171 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 31% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Cooking audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
Where the Cooking audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Central Kalimantan | ~100K | 1.29× | |
| 02 | South Sumatra | ~300K | 1.15× | |
| 03 | South Kalimantan | ~200K | 1.15× | |
| 04 | Southeast Sulawesi | ~100K | 1.15× | |
| 05 | Jambi | ~100K | 1.12× | |
| 06 | South Sulawesi | ~400K | 1.11× | |
| 07 | Bangka-Belitung Islands | ~60K | 1.10× | |
| 08 | Bali | ~300K | 1.08× | |
| 09 | Gorontalo (disambiguation)(2) | ~50K | 1.08× | |
| 10 | West Sulawesi | ~50K | 1.08× | |
| 11 | West Kalimantan | ~200K | 1.05× | |
| 12 | North Sulawesi | ~100K | 1.04× | |
| 13 | Central Sulawesi | ~100K | 1.04× | |
| 14 | Lampung | ~200K | 1.02× | |
| 15 | Bengkulu | ~100K | 1.02× | |
| 16 | East Kalimantan | ~200K | 1.01× | |
| 17 | Riau | ~300K | 1.00× | |
| 18 | North Kalimantan | ~40K | 1.00× | |
| 19 | West Sumatra | ~200K | 0.98× | |
| 20 | Riau Islands | ~100K | 0.97× | |
| 21 | West Papua | ~40K | 0.97× | |
| 22 | Papua (province) | ~70K | 0.96× | |
| 23 | Central Java | ~1M | 0.94× | |
| 24 | West Nusa Tenggara | ~100K | 0.94× | |
| 25 | Banten | ~400K | 0.93× | |
| 26 | Maluku | ~50K | 0.93× | |
| 27 | East Java | ~1M | 0.90× | |
| 28 | North Maluku | ~40K | 0.90× | |
| 29 | East Nusa Tenggara | ~100K | 0.89× | |
| 30 | West Java | ~1.5M | 0.86× | |
| 31 | Jakarta | ~800K | 0.83× | |
| 32 | North Sumatra | ~500K | 0.82× | |
| 33 | Special Region of Yogyakarta | ~200K | 0.82× | |
| 34 | Aceh | ~100K | 0.81× |
The strongest cross-interests of the Cooking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shoppers Drug Mart | Shopping | 1.86× | ||
| 02 | Opel Zafira | Cars & Mobility | 1.67× | ||
| 03 | Corset | Fashion & Accessoires | 1.57× | ||
| 04 | Wardah Cosmetics | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Family Orientation | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.37× | |
| Patriotism | CONSERVATISM | 0.38× | |
| Sustainability | BALANCE | 0.45× |
Cooking has an estimated audience of 11,697,171 people in Indonesia, concentrated in West Java and East Java.
55.4% of Cooking fans are female, 44.6% are male, with an average age of 35.5 years.
Cooking fans show strongest brand affinity for Corset (1.57×), Shoppers Drug Mart (1.86×), and Wardah Cosmetics (1.52×) over the country average.
Cooking fans in Indonesia are most concentrated in West Java (reach ~1.5M), East Java (reach ~1M), and Central Java (reach ~1M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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