A data profile of the people who buy, follow and care about Cooking in Colombia — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 7,928,506 people in Colombia.
Cooking has an estimated audience of 7,928,506 people in Colombia. 59.5% are female, 40.5% are male, average age 36.8. Top brand affinities: Recipes, Knorr (brand).
Top brand affinities include Recipes, Knorr (brand), with strongest over-indexing on Recipes (1.5× the country average).
Demographically, the Cooking audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Creativity, Family Orientation.
The typical Cooking fan in Colombia is more female, around 36.8 years old, with strong Creativity tendencies and a notable affinity for Recipes.
The key figures that characterise the Cooking profile in Colombia.
59.5% are female, 40.5% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 36.8 |
| Estimated audience size | 7,928,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Cooking audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
The strongest cross-interests of the Cooking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knorr (brand) | Food & Beverages | 1.69× | ||
| 02 | Recipes | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.90× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Spirituality | BALANCE | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.45× | |
| Community Orientation | OPEN | 0.49× | |
| Quality Awareness | PREMIUM | 0.50× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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