A data profile of the people who buy, follow and care about Cooking in Malaysia — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 6,758,582 people in Malaysia.
The average Cooking fan in Malaysia is 39.3 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Shopping, kumpulan wang simpanan pekerja, Monarchy, with strongest over-indexing on Shopping (1.68× the country average).
Demographically, the Cooking audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Cooking fan in Malaysia is balanced, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shopping.
The key figures that characterise the Cooking profile in Malaysia.
53.5% are female, 46.5% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 39.3 |
| Estimated audience size | 6,758,582 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Cooking audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
Where the Cooking audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~2.5M | 1.37× | |
| 02 | Kuala Lumpur | ~1.5M | 1.37× | |
| 03 | Johor | ~1M | 1.23× | |
| 04 | Perak | ~600K | 1.17× | |
| 05 | Sabah | ~700K | 1.15× | |
| 06 | Sarawak | ~600K | 1.14× | |
| 07 | Penang | ~400K | 1.08× | |
| 08 | Kedah | ~500K | 1.02× | |
| 09 | Pahang | ~300K | 1.01× | |
| 10 | Malacca | ~300K | 1.01× | |
| 11 | Negeri Sembilan | ~300K | 0.98× | |
| 12 | Kelantan | ~300K | 0.96× | |
| 13 | Labuan | ~50K | 0.93× | |
| 14 | Perlis | ~90K | 0.90× | |
| 15 | Terengganu | ~300K | 0.89× | |
| 16 | Putrajaya | ~30K | 0.86× |
The strongest cross-interests of the Cooking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frying pan | Home & Garden | 4.18× | ||
| 02 | Probiotic | Health | 4.04× | ||
| 03 | Indeed.com | Business & Career | 3.48× | ||
| 04 | Household goods | Home & Garden | 3.15× | ||
| 05 | kumpulan wang simpanan pekerja | Business & Career | 2.89× | ||
| 06 | Bangladesh national cricket team | Sports | 2.84× | ||
| 07 | Sinar FM | Music & Radio | 2.82× | ||
| 08 | Home shopping | Shopping | 2.59× | ||
| 09 | Internet & Social Media | 2.54× | |||
| 10 | BSN | Health | 1.83× | ||
| 11 | Education | Business & Career | 1.72× | ||
| 12 | Soccer | Sports | 1.71× | ||
| 13 | Restaurants | Food & Beverages | 1.69× | ||
| 14 | Photography | Arts & Culture | 1.69× | ||
| 15 | Shopping | Shopping | 1.68× | ||
| 16 | Monarchy | Politics & Society | 1.68× | ||
| 17 | Instant messaging | Internet & Social Media | 1.63× | ||
| 18 | Parliament of Malaysia | Politics & Society | 1.59× | ||
| 19 | Pets | Pets & Animals | 1.58× | ||
| 20 | Telegram | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.04× | |
| Family Orientation | CONSERVATISM | 1.86× | |
| Price Sensitivity | PREMIUM | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.82× | |
| Creativity | OPEN | 0.84× |
Cooking has an estimated audience of 6,758,582 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
53.5% of Cooking fans are female, 46.5% are male, with an average age of 39.3 years.
Cooking fans show strongest brand affinity for Shopping (1.68×), kumpulan wang simpanan pekerja (2.89×), and Monarchy (1.68×) over the country average.
Cooking fans in Malaysia are most concentrated in Selangor (reach ~2.5M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Cooking itself, the audience over-indexes on kumpulan wang simpanan pekerja (2.89×), Monarchy (1.68×), Restaurants (1.69×), and BSN (1.83×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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