A data profile of the people who buy, follow and care about Cooking in South Africa — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 4,550,335 people in South Africa.
Cooking has an estimated audience of 4,550,335 people in South Africa. 59.8% are female, 40.2% are male, average age 37.5. Top brand affinities: Bubble Shooter, Boston College, Multichannel retailing.
Top brand affinities include Bubble Shooter, Boston College, Multichannel retailing, with strongest over-indexing on Bubble Shooter (1.58× the country average).
Demographically, the Cooking audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Family Orientation, Creativity.
The typical Cooking fan in South Africa is more female, around 37.5 years old, with strong Family Orientation tendencies and a notable affinity for Bubble Shooter.
The key figures that characterise the Cooking profile in South Africa.
59.8% are female, 40.2% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 37.5 |
| Estimated audience size | 4,550,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Cooking audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
The strongest cross-interests of the Cooking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boston College | Business & Career | 1.60× | ||
| 02 | Bubble Shooter | Games | 1.58× | ||
| 03 | Multichannel retailing | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.80× | |
| Creativity | OPEN | 0.77× | |
| Social Media Usage | JOY | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.48× | |
| Risk Appetite | THRILL | 0.49× | |
| Sustainability | BALANCE | 0.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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