Rascasse Audience Intelligence

Pets Audience in Indonesia

A data profile of the people who buy, follow and care about Pets in Indonesia — modelled from more than twelve digital signal sources. Pets has an estimated audience of 11,085,816 people in Indonesia.

#51among Topic in Indonesia
#1in Pets & Animals

The average Pets fan in Indonesia is 36.1 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Pets profile in Indonesia.

Audience size
11.1M
in Indonesia
Gender
41.1%♀
58.9% male
Age
36.1
average years
Country rank
#68
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pets fans

41.1% are female, 58.9% are male, average age 36.1.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Pets audience in Indonesia
MetricValue
Female41.1%
Male58.9%
Average age36.1
Estimated audience size11,085,816
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Pets audience in Indonesia
Age bracketShare%
16-1919%
20-2930%
30-3923%
40-4917%
50+11%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Pets audience comes from Indonesia.

Worldwide audience distribution share by country for Pets
CountryShare
United States20.3%
Japan6.6%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pets audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Pets fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~400K1.59×
02Gorontalo (disambiguation)(2)~60K1.23×
03Banten~500K1.17×
04Central Kalimantan~100K1.14×
05Jakarta~1M1.12×
06North Kalimantan~40K1.12×
07Special Region of Yogyakarta~200K1.11×
08North Sulawesi~100K1.10×
09West Nusa Tenggara~100K1.07×
10East Kalimantan~200K1.04×
11Riau Islands~100K1.02×
12Papua (province)~70K1.02×
13South Sumatra~300K1.01×
14West Kalimantan~200K1.00×
15South Sulawesi~300K0.99×
16South Kalimantan~100K0.99×
17Central Sulawesi~100K0.99×
18Bangka-Belitung Islands~50K0.99×
19West Sulawesi~40K0.97×
20Central Java~1M0.96×
21East Java~1M0.95×
22Lampung~200K0.95×
23Maluku~50K0.95×
24West Java~1.5M0.94×
25Southeast Sulawesi~80K0.94×
26Jambi~100K0.93×
27Bengkulu~80K0.93×
28West Papua~30K0.93×
29Riau~200K0.90×
30West Sumatra~200K0.90×
31North Maluku~30K0.89×
32North Sumatra~500K0.88×
33East Nusa Tenggara~100K0.87×
34Aceh~100K0.80×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Indonesia

See Pets audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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