A data profile of the people who buy, follow and care about Eating in Indonesia — modelled from more than twelve digital signal sources. Eating has an estimated audience of 7,100,186 people in Indonesia.
Eating has an estimated audience of 7,100,186 people in Indonesia. 59.4% are female, 40.6% are male, average age 34.4. Top brand affinities: Indonesian cuisine, Telegram, Modern architecture, Home business, Cholesterol.
Top brand affinities include Indonesian cuisine, Telegram, Modern architecture, with strongest over-indexing on Indonesian cuisine (2.42× the country average).
Demographically, the Eating audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Convenience Orientation, Travelling.
The typical Eating fan in Indonesia is more female, around 34.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Indonesian cuisine.
The key figures that characterise the Eating profile in Indonesia.
59.4% are female, 40.6% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 34.4 |
| Estimated audience size | 7,100,186 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 31% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Eating audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
The strongest cross-interests of the Eating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indonesian cuisine | Food & Beverages | 2.42× | ||
| 02 | Car finance | Cars & Mobility | 2.30× | ||
| 03 | Modern architecture | Arts & Culture | 1.92× | ||
| 04 | Fendi | Fashion & Accessoires | 1.87× | ||
| 05 | Luxury yacht | Travel & Leisure | 1.82× | ||
| 06 | Longchamp | Fashion & Accessoires | 1.76× | ||
| 07 | Michael Jackson | Music & Radio | 1.75× | ||
| 08 | Investment management | Business & Career | 1.72× | ||
| 09 | Pressure cooking | Home & Garden | 1.69× | ||
| 10 | Modern furniture | Home & Garden | 1.67× | ||
| 11 | Cyber Monday | Shopping | 1.63× | ||
| 12 | Ralph Lauren | Fashion & Accessoires | 1.63× | ||
| 13 | Home business | Business & Career | 1.61× | ||
| 14 | Telegram | Internet & Social Media | 1.60× | ||
| 15 | GitHub | Internet & Social Media | 1.57× | ||
| 16 | Loyalty program | Shopping | 1.56× | ||
| 17 | Female entrepreneur | Business & Career | 1.53× | ||
| 18 | Cholesterol | Food & Beverages | 1.52× | ||
| 19 | Self-employment | Business & Career | 1.52× | ||
| 20 | Subscription business model | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Travelling | THRILL | 1.24× | |
| Quality Awareness | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.91× | |
| Mindfulness | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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