A data profile of the people who buy, follow and care about Eating in United Arab Emirates — modelled from more than twelve digital signal sources. Eating has an estimated audience of 3,126,583 people in United Arab Emirates.
The average Eating fan in United Arab Emirates is 36.3 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Google Maps, Pizza, Hardee's, with strongest over-indexing on Google Maps (1.65× the country average).
Demographically, the Eating audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Eating fan in United Arab Emirates is more male, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Google Maps.
The key figures that characterise the Eating profile in United Arab Emirates.
34.1% are female, 65.9% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 36.3 |
| Estimated audience size | 3,126,583 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 34% | |
| 30-39 | 32% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Eating audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
Where the Eating audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ras Al Khaimah | ~200K | 1.11× | |
| 02 | Fujairah | ~80K | 1.01× | |
| 03 | Emirate of Ajman | ~300K | 0.99× | |
| 04 | Emirate of Abu Dhabi | ~1.5M | 0.96× | |
| 05 | Emirate of Sharjah | ~700K | 0.95× | |
| 06 | Dubai | ~2M | 0.88× |
The strongest cross-interests of the Eating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vinegar | Food & Beverages | 2.36× | ||
| 02 | Fish and chips | Food & Beverages | 2.22× | ||
| 03 | T.G.I. Friday's | Food & Beverages | 2.18× | ||
| 04 | Shake Shack | Food & Beverages | 2.15× | ||
| 05 | Texas Roadhouse | Food & Beverages | 2.07× | ||
| 06 | Pizza | Food & Beverages | 1.81× | ||
| 07 | Hardee's | Food & Beverages | 1.81× | ||
| 08 | Egypt national football team | Sports | 1.73× | ||
| 09 | The Cheesecake Factory | Food & Beverages | 1.72× | ||
| 10 | Birthday cake | Food & Beverages | 1.68× | ||
| 11 | Cutlery | Home & Garden | 1.67× | ||
| 12 | Google Maps | Internet & Social Media | 1.65× | ||
| 13 | Papa John's Pizza | Food & Beverages | 1.65× | ||
| 14 | Rice | Food & Beverages | 1.63× | ||
| 15 | Star Cinema | Movies & TV | 1.63× | ||
| 16 | EgyptAir | Travel & Leisure | 1.63× | ||
| 17 | Amsterdam | Travel & Leisure | 1.55× | ||
| 18 | Chandelier | Home & Garden | 1.55× | ||
| 19 | Greece | Travel & Leisure | 1.53× | ||
| 20 | West Elm | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.18× | |
| Convenience Orientation | PREMIUM | 1.17× | |
| Mindfulness | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Spirituality | BALANCE | 0.94× |
Eating has an estimated audience of 3,126,583 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
34.1% of Eating fans are female, 65.9% are male, with an average age of 36.3 years.
Eating fans show strongest brand affinity for Google Maps (1.65×), Pizza (1.81×), and Hardee's (1.81×) over the country average.
Eating fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Eating itself, the audience over-indexes on Pizza (1.81×), Hardee's (1.81×), Rice (1.63×), and Birthday cake (1.68×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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