A data profile of the people who buy, follow and care about Eating in Colombia — modelled from more than twelve digital signal sources. Eating has an estimated audience of 4,711,179 people in Colombia.
Eating has an estimated audience of 4,711,179 people in Colombia. 56.1% are female, 43.9% are male, average age 36.1. Top brand affinities: Local food, Kitchenware, Bank account, Steakhouse, Career development.
Top brand affinities include Local food, Kitchenware, Bank account, with strongest over-indexing on Local food (1.73× the country average).
Demographically, the Eating audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Eating fan in Colombia is more female, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for Local food.
The key figures that characterise the Eating profile in Colombia.
56.1% are female, 43.9% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 36.1 |
| Estimated audience size | 4,711,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Eating audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
The strongest cross-interests of the Eating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smoked meat | Food & Beverages | 1.82× | ||
| 02 | Coca-Cola Zero | Food & Beverages | 1.78× | ||
| 03 | Local food | Food & Beverages | 1.73× | ||
| 04 | Steakhouse | Food & Beverages | 1.66× | ||
| 05 | Baking powder | Food & Beverages | 1.64× | ||
| 06 | Gluten-free diet | Food & Beverages | 1.62× | ||
| 07 | Kitchenware | Home & Garden | 1.59× | ||
| 08 | Private equity | Business & Career | 1.57× | ||
| 09 | Bank account | Business & Career | 1.55× | ||
| 10 | Sugar substitute | Food & Beverages | 1.54× | ||
| 11 | Malt whisky | Food & Beverages | 1.54× | ||
| 12 | Dunkin' Donuts | Food & Beverages | 1.54× | ||
| 13 | Career development | Business & Career | 1.53× | ||
| 14 | Employment agency | Business & Career | 1.52× | ||
| 15 | Diet food | Food & Beverages | 1.50× | ||
| 16 | Laundry detergent | Home & Garden | 1.50× | ||
| 17 | Traditional medicine | Health | 1.50× | ||
| 18 | Kit Kat | Food & Beverages | 1.50× | ||
| 19 | Air purifier | Home & Garden | 1.50× | ||
| 20 | Elderly care | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.55× | |
| Quality Awareness | PREMIUM | 1.37× | |
| Design Affinity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.72× | |
| Social Media Usage | JOY | 0.75× | |
| Need for Security | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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