A data profile of the people who buy, follow and care about Pizza in United Arab Emirates — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 1,868,535 people in United Arab Emirates.
The average Pizza fan in United Arab Emirates is 36.5 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Google Maps, Western Asia, Air Arabia, with strongest over-indexing on Google Maps (2.31× the country average).
Demographically, the Pizza audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Pizza fan in United Arab Emirates is more male, around 36.5 years old, with strong Design Affinity tendencies and a notable affinity for Google Maps.
The key figures that characterise the Pizza profile in United Arab Emirates.
37.5% are female, 62.5% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 36.5 |
| Estimated audience size | 1,868,535 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 36% | |
| 30-39 | 32% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Pizza audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.9% |
| Japan | 6.3% |
Where the Pizza audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1.5M | 1.12× | |
| 02 | Emirate of Abu Dhabi | ~900K | 1.09× | |
| 03 | Ras Al Khaimah | ~100K | 0.97× | |
| 04 | Fujairah | ~40K | 0.97× | |
| 05 | Emirate of Ajman | ~200K | 0.94× | |
| 06 | Emirate of Sharjah | ~400K | 0.93× |
The strongest cross-interests of the Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Free software | Technology & Electronics | 2.35× | ||
| 02 | Google Maps | Internet & Social Media | 2.31× | ||
| 03 | Barbecue | Food & Beverages | 2.27× | ||
| 04 | Chocolate | Food & Beverages | 2.20× | ||
| 05 | Instant messaging | Internet & Social Media | 2.05× | ||
| 06 | Monarchy | Politics & Society | 2.03× | ||
| 07 | Desserts | Food & Beverages | 2.00× | ||
| 08 | Western Asia | Travel & Leisure | 1.97× | ||
| 09 | Fast food | Food & Beverages | 1.96× | ||
| 10 | Coffeehouses | Food & Beverages | 1.92× | ||
| 11 | Coffee | Food & Beverages | 1.85× | ||
| 12 | Coupons | Shopping | 1.82× | ||
| 13 | Eating | Food & Beverages | 1.81× | ||
| 14 | Asia | Travel & Leisure | 1.76× | ||
| 15 | Social network | Internet & Social Media | 1.69× | ||
| 16 | Soccer | Sports | 1.69× | ||
| 17 | Arabian Peninsula | Travel & Leisure | 1.66× | ||
| 18 | Automobiles | Cars & Mobility | 1.60× | ||
| 19 | Shopping malls | Shopping | 1.59× | ||
| 20 | Air Arabia | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.52× | |
| Travelling | THRILL | 1.48× | |
| Social Media Usage | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Family Orientation | CONSERVATISM | 1.03× |
Pizza has an estimated audience of 1,868,535 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
37.5% of Pizza fans are female, 62.5% are male, with an average age of 36.5 years.
Pizza fans show strongest brand affinity for Google Maps (2.31×), Western Asia (1.97×), and Air Arabia (1.58×) over the country average.
Pizza fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~900K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Pizza itself, the audience over-indexes on Western Asia (1.97×), Air Arabia (1.58×), Barbecue (2.27×), and Instant messaging (2.05×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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