A data profile of the people who buy, follow and care about Social network in United Arab Emirates — modelled from more than twelve digital signal sources. Social network has an estimated audience of 4,467,318 people in United Arab Emirates.
The average Social network fan in United Arab Emirates is 36.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Instant messaging, Email, Google Maps, with strongest over-indexing on Instant messaging (2.02× the country average).
Demographically, the Social network audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Social network fan in United Arab Emirates is more male, around 36.1 years old, with strong Mindfulness tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Social network profile in United Arab Emirates.
29.6% are female, 70.4% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 36.1 |
| Estimated audience size | 4,467,318 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 36% | |
| 30-39 | 31% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Social network audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
Where the Social network audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~3.5M | 1.03× | |
| 02 | Ras Al Khaimah | ~200K | 1.03× | |
| 03 | Emirate of Sharjah | ~1M | 1.02× | |
| 04 | Fujairah | ~100K | 1.01× | |
| 05 | Emirate of Abu Dhabi | ~2M | 0.96× | |
| 06 | Emirate of Ajman | ~400K | 0.95× |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Instant messaging | Internet & Social Media | 2.02× | ||
| 02 | Technology & Electronics | 1.95× | |||
| 03 | Crossword | Games | 1.70× | ||
| 04 | Pizza | Food & Beverages | 1.69× | ||
| 05 | Globalization | Politics & Society | 1.69× | ||
| 06 | Vinegar | Food & Beverages | 1.67× | ||
| 07 | Macau | Travel & Leisure | 1.66× | ||
| 08 | Google Play | Technology & Electronics | 1.66× | ||
| 09 | Wikipedia | Internet & Social Media | 1.63× | ||
| 10 | Tibet | Travel & Leisure | 1.59× | ||
| 11 | Casserole | Food & Beverages | 1.59× | ||
| 12 | Gluten | Health | 1.59× | ||
| 13 | Fairy tale | Literature | 1.58× | ||
| 14 | Geely | Cars & Mobility | 1.57× | ||
| 15 | Google Maps | Internet & Social Media | 1.56× | ||
| 16 | Steve Jobs | Business & Career | 1.55× | ||
| 17 | Anthropology | Business & Career | 1.54× | ||
| 18 | Greece | Travel & Leisure | 1.53× | ||
| 19 | Chandelier | Home & Garden | 1.53× | ||
| 20 | Cutlery | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.14× | |
| Extroversion | THRILL | 1.12× | |
| Career Orientation | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.82× | |
| Design Affinity | PREMIUM | 0.89× | |
| Social Media Usage | JOY | 0.90× |
Social network has an estimated audience of 4,467,318 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
29.6% of Social network fans are female, 70.4% are male, with an average age of 36.1 years.
Social network fans show strongest brand affinity for Instant messaging (2.02×), Email (1.95×), and Google Maps (1.56×) over the country average.
Social network fans in United Arab Emirates are most concentrated in Dubai (reach ~3.5M), Emirate of Abu Dhabi (reach ~2M), and Emirate of Sharjah (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Social network itself, the audience over-indexes on Email (1.95×), Google Maps (1.56×), Pizza (1.69×), and Wikipedia (1.63×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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