A data profile of the people who buy, follow and care about Social network in Poland — modelled from more than twelve digital signal sources. Social network has an estimated audience of 8,885,576 people in Poland.
Social network has an estimated audience of 8,885,576 people in Poland. 59.3% are female, 40.7% are male, average age 39.0. Top brand affinities: Email, First-time buyer, C&A, Hong Kong, General practitioner.
Top brand affinities include Email, First-time buyer, C&A, with strongest over-indexing on Email (1.98× the country average).
Demographically, the Social network audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Patriotism.
The typical Social network fan in Poland is more female, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for Email.
The key figures that characterise the Social network profile in Poland.
59.3% are female, 40.7% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 39.0 |
| Estimated audience size | 8,885,576 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Social network audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurosport 2 | Sports | 2.24× | ||
| 02 | Fiber-optic communication | Technology & Electronics | 2.23× | ||
| 03 | Technology & Electronics | 1.98× | |||
| 04 | Valentine's Day | Kids & Family | 1.92× | ||
| 05 | First-time buyer | Shopping | 1.89× | ||
| 06 | Herbalife | Health | 1.70× | ||
| 07 | American League | Sports | 1.70× | ||
| 08 | Hong Kong | Travel & Leisure | 1.69× | ||
| 09 | New Testament | Politics & Society | 1.69× | ||
| 10 | Miss Sixty | Fashion & Accessoires | 1.69× | ||
| 11 | General practitioner | Health | 1.66× | ||
| 12 | Grammy Award | Music & Radio | 1.63× | ||
| 13 | Beach volleyball | Sports | 1.57× | ||
| 14 | ABBA | Music & Radio | 1.55× | ||
| 15 | Rummikub | Games | 1.54× | ||
| 16 | C&A | Shopping | 1.53× | ||
| 17 | Qatar | Travel & Leisure | 1.53× | ||
| 18 | Kareem Abdul-Jabbar | Sports | 1.53× | ||
| 19 | Roku | Movies & TV | 1.51× | ||
| 20 | Costa Rica | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.16× | |
| Patriotism | CONSERVATISM | 1.14× | |
| Need for Security | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Design Affinity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.