A data profile of the people who buy, follow and care about Social network in Indonesia — modelled from more than twelve digital signal sources. Social network has an estimated audience of 12,561,162 people in Indonesia.
Social network has an estimated audience of 12,561,162 people in Indonesia. 44.7% are female, 55.3% are male, average age 35.5. Top brand affinities: Telegram, Indonesian cuisine, Self-employment, Investment management, Casual game.
Top brand affinities include Telegram, Indonesian cuisine, Self-employment, with strongest over-indexing on Telegram (1.8× the country average).
Demographically, the Social network audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Convenience Orientation, Travelling.
The typical Social network fan in Indonesia is more male, around 35.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.
The key figures that characterise the Social network profile in Indonesia.
44.7% are female, 55.3% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 35.5 |
| Estimated audience size | 12,561,162 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 31% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Social network audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 1.80× | ||
| 02 | Saudi Professional League | Sports | 1.72× | ||
| 03 | 1. FC Union Berlin | Sports | 1.65× | ||
| 04 | Kris Jenner | Movies & TV | 1.60× | ||
| 05 | BBC iPlayer | Movies & TV | 1.57× | ||
| 06 | Portugal national football team | Sports | 1.56× | ||
| 07 | Longchamp | Fashion & Accessoires | 1.55× | ||
| 08 | Investment management | Business & Career | 1.54× | ||
| 09 | FIFA Club World Cup | Sports | 1.54× | ||
| 10 | Eintracht Frankfurt | Sports | 1.54× | ||
| 11 | Top Gear | Movies & TV | 1.54× | ||
| 12 | Indonesian cuisine | Food & Beverages | 1.53× | ||
| 13 | Self-employment | Business & Career | 1.53× | ||
| 14 | Michael Jackson | Music & Radio | 1.53× | ||
| 15 | Borussia Mönchengladbach | Sports | 1.52× | ||
| 16 | Investment company | Business & Career | 1.52× | ||
| 17 | Casual game | Games | 1.51× | ||
| 18 | Saudi Aramco | Cars & Mobility | 1.51× | ||
| 19 | Ticketmaster | Travel & Leisure | 1.51× | ||
| 20 | Jimmy Choo | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.14× | |
| Travelling | THRILL | 1.12× | |
| Luxury Orientation | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.90× | |
| Mindfulness | BALANCE | 0.91× | |
| DIY Mentality | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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