Rascasse Audience Intelligence

1. FC Union Berlin Fan Demographics in Germany

1. FC Union Berlin has an estimated audience of 2.3M people in Germany.

#93among Soccer in Germany
#48among teams in Germany
#246in Sports

The average 1. FC Union Berlin fan in Germany is 35.5 years old, more male, and lives primarily in Berlin.

By number of fans, 1. FC Union Berlin ranks #13 among the 18 Bundesliga teams in Germany — 0.3× the group median.

Its fans are 0.7 years younger than the group average of 36.2.

Women make up 22.6% of the fan base, 6.8 percentage points fewer than the group average.

Compared with the other 17 Bundesliga teams, 1. FC Union Berlin fans stand out for their interest in Frauen-Bundesliga, Arminia Bielefeld and 1. FC Heidenheim.

In Q3/2026, search interest was −8.2% on the same quarter a year earlier; the median across the group was +10.2%.

Interest is seasonal: February, April and May account for 40% of the year's searches, July is the quietest month.

Most fans live in Berlin, Brandenburg, Nordrhein-Westfalen.

Top affinities include Frauen-Bundesliga, Arminia Bielefeld, 1. FC Heidenheim, with strongest over-indexing on Frauen-Bundesliga (23.62× the country average).

Demographically, the 1. FC Union Berlin audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Individualism.

The typical 1. FC Union Berlin fan in Germany is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Frauen-Bundesliga.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.3M
in Germany
Gender
22.6%♀
77.4% male
Age
35.5
average years
Country rank
#3007
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of 1. FC Union Berlin fans

22.6% are female, 77.4% are male, average age 35.5.

Fig. 02

Gender split

22.6%
Female
77.4%
Male
Demographic split for 1. FC Union Berlin audience in Germany
MetricValue
Female22.6%
Male77.4%
Average age35.5
Estimated audience size2.3M
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the 1. FC Union Berlin audience in Germany
Age bracketShare%
16-2432%
25-3420%
35-4418%
45-5417%
55+12%
Fig. 04

Worldwide distribution

67.1%

of the worldwide 1. FC Union Berlin audience comes from Germany.

Worldwide audience distribution share by country for 1. FC Union Berlin
CountryShare
Germany67.1%
Brazil4.8%
United States4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

1. FC Union Berlin fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~300K4.20×
02Berlin~400K3.57×
03Mecklenburg-Vorpommern~40K0.93×
04Sachsen-Anhalt~50K0.86×
05Hamburg~40K0.78×
06Sachsen~80K0.73×
07Schleswig-Holstein~60K0.73×
08Bremen~10K0.71×
09Thüringen~40K0.70×
10Niedersachsen~100K0.55×
11Nordrhein-Westfalen~200K0.44×
12Rheinland-Pfalz~50K0.43×
13Baden-Württemberg~100K0.41×
14Saarland~10K0.37×
15Hessen~60K0.35×
16Bayern~100K0.34×
Fig. 06

Affinity by region

Affinity by region — 1. FC Union Berlin, Germany
0.34×1.00×4.20×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the 1. FC Union Berlin audience vs. the country average
#·InterestCategoryAffinity×
01Frauen-BundesligaSports23.62×
02Arminia BielefeldSports23.15×
031. FC HeidenheimSports19.51×
04F.C. Hansa RostockSports16.51×
05VfL BochumSports15.87×
06Dynamo DresdenSports15.46×
07Hannover 96Sports13.00×
08DFB-PokalSports12.46×
093. LigaSports12.22×
10RB LeipzigSports12.08×
11Harry KaneSports9.91×
12Borussia MönchengladbachSports9.84×
13TransfermarktSports9.37×
14SV Werder BremenSports9.26×
15VfB StuttgartSports8.87×
162. BundesligaSports8.49×
17Jürgen KloppSports8.04×
18Borussia DortmundSports5.89×
19BundesligaSports4.82×
20FIFA World CupSports4.48×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the 1. FC Union Berlin audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the 1. FC Union Berlin audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.50×
IndividualismJOY1.88×
Career OrientationPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the 1. FC Union Berlin audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.53×
CreativityOPEN0.57×
DIY MentalityTHRILL0.60×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in Germany

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in 1. FC Union Berlin over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/1-fc-union-berlin-11907” · Methodology