A data profile of the people who buy, follow and care about Social network in Australia — modelled from more than twelve digital signal sources. Social network has an estimated audience of 9,421,684 people in Australia.
Social network has an estimated audience of 9,421,684 people in Australia. 55.5% are female, 44.5% are male, average age 41.8. Top brand affinities: Email, Instant messaging, Real property, Duvet, Italo disco.
Top brand affinities include Email, Instant messaging, Real property, with strongest over-indexing on Email (1.72× the country average).
Demographically, the Social network audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Social network fan in Australia is more female, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for Email.
The key figures that characterise the Social network profile in Australia.
55.5% are female, 44.5% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 41.8 |
| Estimated audience size | 9,421,684 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Social network audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | World Vision International | Politics & Society | 1.73× | ||
| 02 | Technology & Electronics | 1.72× | |||
| 03 | James McAvoy | Movies & TV | 1.67× | ||
| 04 | Instant messaging | Internet & Social Media | 1.64× | ||
| 05 | Diplomacy | Politics & Society | 1.60× | ||
| 06 | Italo disco | Music & Radio | 1.58× | ||
| 07 | Duvet | Home & Garden | 1.54× | ||
| 08 | Real property | Home & Garden | 1.51× | ||
| 09 | WWE Intercontinental Championship | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.10× | |
| Community Orientation | OPEN | 1.07× | |
| Mindfulness | BALANCE | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Pet Ownership | JOY | 0.92× | |
| DIY Mentality | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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