A data profile of the people who buy, follow and care about Social network in Malaysia — modelled from more than twelve digital signal sources. Social network has an estimated audience of 6,664,508 people in Malaysia.
The average Social network fan in Malaysia is 39.2 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Blood vessel, Uric acid, Air fryer, with strongest over-indexing on Blood vessel (1.75× the country average).
Demographically, the Social network audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Social network fan in Malaysia is balanced, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for Blood vessel.
The key figures that characterise the Social network profile in Malaysia.
49.4% are female, 50.6% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 39.2 |
| Estimated audience size | 6,664,508 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Social network audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
Where the Social network audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~3M | 1.62× | |
| 02 | Kuala Lumpur | ~1.5M | 1.39× | |
| 03 | Labuan | ~60K | 1.12× | |
| 04 | Perak | ~500K | 1.04× | |
| 05 | Negeri Sembilan | ~300K | 1.00× | |
| 06 | Perlis | ~90K | 1.00× | |
| 07 | Penang | ~400K | 0.98× | |
| 08 | Putrajaya | ~30K | 0.96× | |
| 09 | Sarawak | ~500K | 0.95× | |
| 10 | Johor | ~800K | 0.94× | |
| 11 | Pahang | ~300K | 0.94× | |
| 12 | Malacca | ~200K | 0.93× | |
| 13 | Sabah | ~600K | 0.91× | |
| 14 | Kelantan | ~300K | 0.90× | |
| 15 | Kedah | ~400K | 0.89× | |
| 16 | Terengganu | ~200K | 0.88× |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Run-flat tire | Cars & Mobility | 2.03× | ||
| 02 | Karl Marx | Literature | 2.01× | ||
| 03 | Happy Meal | Food & Beverages | 1.96× | ||
| 04 | USB Type-C | Technology & Electronics | 1.95× | ||
| 05 | Hard water | Home & Garden | 1.93× | ||
| 06 | Corruption awareness | Politics & Society | 1.93× | ||
| 07 | Vehicle audio | Cars & Mobility | 1.92× | ||
| 08 | Statistics | Business & Career | 1.91× | ||
| 09 | Large intestine | Health | 1.90× | ||
| 10 | Business card | Business & Career | 1.90× | ||
| 11 | Public administration | Business & Career | 1.88× | ||
| 12 | Air fryer | Food & Beverages | 1.87× | ||
| 13 | Google Street View | Internet & Social Media | 1.78× | ||
| 14 | Blood vessel | Health | 1.75× | ||
| 15 | Cartilage | Health | 1.73× | ||
| 16 | Kitchen garden | Home & Garden | 1.72× | ||
| 17 | Uric acid | Health | 1.64× | ||
| 18 | Ligament | Health | 1.63× | ||
| 19 | Grand tourer | Cars & Mobility | 1.56× | ||
| 20 | Instant noodle | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.07× | |
| Community Orientation | OPEN | 1.06× | |
| Quality Awareness | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Sustainability | BALANCE | 0.91× |
Social network has an estimated audience of 6,664,508 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
49.4% of Social network fans are female, 50.6% are male, with an average age of 39.2 years.
Social network fans show strongest brand affinity for Blood vessel (1.75×), Uric acid (1.64×), and Air fryer (1.87×) over the country average.
Social network fans in Malaysia are most concentrated in Selangor (reach ~3M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Social network itself, the audience over-indexes on Uric acid (1.64×), Air fryer (1.87×), Instant noodle (1.53×), and Public administration (1.88×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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