A data profile of the people who buy, follow and care about Email in Australia — modelled from more than twelve digital signal sources. Email has an estimated audience of 5,761,171 people in Australia.
The average Email fan in Australia is 42.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Social network, Mobile phones, Software, with strongest over-indexing on Social network (1.72× the country average).
Demographically, the Email audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Email fan in Australia is more female, around 42.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Social network.
The key figures that characterise the Email profile in Australia.
56.7% are female, 43.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.5 |
| Estimated audience size | 5,761,171 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Email audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
Where the Email audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~3M | 1.33× | |
| 02 | Northern Territory | ~60K | 1.19× | |
| 03 | South Australia | ~500K | 1.04× | |
| 04 | Western Australia | ~600K | 0.95× | |
| 05 | Victoria | ~1.5M | 0.92× | |
| 06 | Queensland | ~1M | 0.89× | |
| 07 | Tasmania | ~100K | 0.86× | |
| 08 | Australian Capital Territory | ~100K | 0.82× |
The strongest cross-interests of the Email audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adelaide Football Club | Sports | 3.05× | ||
| 02 | Computer simulation | Technology & Electronics | 1.99× | ||
| 03 | Google Play | Technology & Electronics | 1.89× | ||
| 04 | Digital wallet | Internet & Social Media | 1.80× | ||
| 05 | Steve Buscemi | Movies & TV | 1.75× | ||
| 06 | Payment system | Shopping | 1.73× | ||
| 07 | Mobile payment | Business & Career | 1.73× | ||
| 08 | Social network | Internet & Social Media | 1.72× | ||
| 09 | Fairy tale | Literature | 1.71× | ||
| 10 | Payment | Business & Career | 1.66× | ||
| 11 | Cloud computing | Technology & Electronics | 1.65× | ||
| 12 | Jake Gyllenhaal | Movies & TV | 1.64× | ||
| 13 | Software | Technology & Electronics | 1.59× | ||
| 14 | Crossword | Games | 1.58× | ||
| 15 | Mobile phones | Technology & Electronics | 1.57× | ||
| 16 | Internet & Social Media | 1.57× | |||
| 17 | Application software | Technology & Electronics | 1.57× | ||
| 18 | World Wide Web | Internet & Social Media | 1.56× | ||
| 19 | Real-time strategy | Games | 1.55× | ||
| 20 | Hindi | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.19× | |
| Mindfulness | BALANCE | 1.10× | |
| Creativity | OPEN | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.88× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Travelling | THRILL | 0.91× |
Email has an estimated audience of 5,761,171 people in Australia, concentrated in New South Wales and Victoria.
56.7% of Email fans are female, 43.3% are male, with an average age of 42.5 years.
Email fans show strongest brand affinity for Social network (1.72×), Mobile phones (1.57×), and Software (1.59×) over the country average.
Email fans in Australia are most concentrated in New South Wales (reach ~3M), Victoria (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Email itself, the audience over-indexes on Mobile phones (1.57×), Software (1.59×), Google (1.57×), and World Wide Web (1.56×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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