A data profile of the people who buy, follow and care about Fairy tale in Australia — modelled from more than twelve digital signal sources. Fairy tale has an estimated audience of 2,202,453 people in Australia.
The average Fairy tale fan in Australia is 45.4 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Email, Compass , Mobile device, with strongest over-indexing on Email (1.65× the country average).
Demographically, the Fairy tale audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Price Sensitivity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Fairy tale fan in Australia is more female, around 45.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Email.
The key figures that characterise the Fairy tale profile in Australia.
59.8% are female, 40.2% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 45.4 |
| Estimated audience size | 2,202,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Fairy tale audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 6.0% |
| Germany | 5.9% |
Where the Fairy tale audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~300K | 1.07× | |
| 02 | Queensland | ~500K | 1.05× | |
| 03 | South Australia | ~200K | 1.03× | |
| 04 | Australian Capital Territory | ~50K | 1.00× | |
| 05 | Northern Territory | ~20K | 1.00× | |
| 06 | Tasmania | ~50K | 0.98× | |
| 07 | Victoria | ~600K | 0.96× | |
| 08 | New South Wales | ~700K | 0.92× |
The strongest cross-interests of the Fairy tale audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital wallet | Internet & Social Media | 2.49× | ||
| 02 | Mobile payment | Business & Career | 2.40× | ||
| 03 | Payment system | Shopping | 2.27× | ||
| 04 | Rhianna (singer) | Music & Radio | 2.10× | ||
| 05 | Payment | Business & Career | 2.02× | ||
| 06 | Telecommunications equipment | Technology & Electronics | 1.72× | ||
| 07 | App Store (iOS) | Technology & Electronics | 1.71× | ||
| 08 | Jake Gyllenhaal | Movies & TV | 1.67× | ||
| 09 | International trade | Business & Career | 1.66× | ||
| 10 | Technology & Electronics | 1.65× | |||
| 11 | Database | Technology & Electronics | 1.64× | ||
| 12 | Tom Welling | Movies & TV | 1.63× | ||
| 13 | Macau | Travel & Leisure | 1.60× | ||
| 14 | Soldering iron | Home & Garden | 1.60× | ||
| 15 | Smartwatch | Technology & Electronics | 1.56× | ||
| 16 | Gear ratio | Topic | 1.56× | ||
| 17 | Compass | Business & Career | 1.55× | ||
| 18 | Application software | Technology & Electronics | 1.53× | ||
| 19 | San Jose, California | Travel & Leisure | 1.52× | ||
| 20 | Mobile device | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.23× | |
| Tradition | CONSERVATISM | 1.12× | |
| DIY Mentality | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Fairy tale has an estimated audience of 2,202,453 people in Australia, concentrated in New South Wales and Victoria.
59.8% of Fairy tale fans are female, 40.2% are male, with an average age of 45.4 years.
Fairy tale fans show strongest brand affinity for Email (1.65×), Compass (1.55×), and Mobile device (1.51×) over the country average.
Fairy tale fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Fairy tale itself, the audience over-indexes on Compass (1.55×), Mobile device (1.51×), Database (1.64×), and Payment (2.02×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Fairy tale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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