A data profile of the people who buy, follow and care about Comic book in Australia — modelled from more than twelve digital signal sources. Comic book has an estimated audience of 2,693,694 people in Australia.
Comic book has an estimated audience of 2,693,694 people in Australia. 49.3% are female, 50.7% are male, average age 35.4. Top brand affinities: Wikipedia, Manga, BP, EB Games, Stranger Things.
Top brand affinities include Wikipedia, Manga, BP, with strongest over-indexing on Wikipedia (2.24× the country average).
Demographically, the Comic book audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Extroversion, Spirituality.
The typical Comic book fan in Australia is balanced, around 35.4 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Comic book profile in Australia.
49.3% are female, 50.7% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 35.4 |
| Estimated audience size | 2,693,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Comic book audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.4% |
| China | 17.5% |
| Japan | 13.6% |
The strongest cross-interests of the Comic book audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alexandra Daddario | Movies & TV | 2.74× | ||
| 02 | One Piece | Movies & TV | 2.58× | ||
| 03 | Steam | Games | 2.45× | ||
| 04 | Pokémon | Games | 2.41× | ||
| 05 | Manga | Literature | 2.30× | ||
| 06 | Nintendo | Games | 2.27× | ||
| 07 | Wikipedia | Internet & Social Media | 2.24× | ||
| 08 | Costume | Fashion & Accessoires | 2.22× | ||
| 09 | Stranger Things | Movies & TV | 2.08× | ||
| 10 | EB Games | Games | 2.03× | ||
| 11 | Game of Thrones | Movies & TV | 2.01× | ||
| 12 | Millie Bobby Brown | Movies & TV | 1.96× | ||
| 13 | Electric guitar | Music & Radio | 1.81× | ||
| 14 | Bass guitar | Music & Radio | 1.79× | ||
| 15 | Acoustic guitar | Music & Radio | 1.78× | ||
| 16 | Internet celebrity | Internet & Social Media | 1.73× | ||
| 17 | YouTube Music | Internet & Social Media | 1.70× | ||
| 18 | Piano | Music & Radio | 1.67× | ||
| 19 | Laptop | Technology & Electronics | 1.64× | ||
| 20 | BP | Cars & Mobility | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.23× | |
| Spirituality | BALANCE | 1.17× | |
| Individualism | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.62× | |
| Family Orientation | CONSERVATISM | 0.69× | |
| Travelling | THRILL | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Comic book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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