Rascasse Audience Intelligence

Comic book Audience in Indonesia

A data profile of the people who buy, follow and care about Comic book in Indonesia — modelled from more than twelve digital signal sources. Comic book has an estimated audience of 2,604,859 people in Indonesia.

#8among Literary genre in Indonesia
#584among Topic in Indonesia
#23in Literature

Comic book has an estimated audience of 2,604,859 people in Indonesia. 46.1% are female, 53.9% are male, average age 30.4. Top brand affinities: Roblox, Traveloka, Radio, Linux, Kebaya.

Top brand affinities include Roblox, Traveloka, Radio, with strongest over-indexing on Roblox (2.29× the country average).

Demographically, the Comic book audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Spirituality, Extroversion.

The typical Comic book fan in Indonesia is balanced, around 30.4 years old, with strong Spirituality tendencies and a notable affinity for Roblox.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Comic book profile in Indonesia.

Audience size
2.6M
in Indonesia
Gender
46.1%
53.9% male
Age
30.4
average years
Country rank
#792
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Comic book fans

46.1% are female, 53.9% are male, average age 30.4.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Comic book audience in Indonesia
MetricValue
Female46.1%
Male53.9%
Average age30.4
Estimated audience size2,604,859
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Comic book audience in Indonesia
Age bracketShare%
16-1934%
20-2937%
30-3916%
40-498%
50+6%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Comic book audience comes from Indonesia.

Worldwide audience distribution share by country for Comic book
CountryShare
United States23.4%
China17.5%
Japan13.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Comic book audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Comic book audience
#·InterestCategoryAffinity×
01Vikings (TV series)Movies & TV5.92×
02Emma WatsonMovies & TV3.33×
03JudaismPolitics & Society3.24×
04romantic comediesMovies & TV3.13×
05RadioTechnology & Electronics2.75×
06Casual gameGames2.56×
07SupermanMovies & TV2.43×
08RobloxGames2.29×
09LinuxTechnology & Electronics2.28×
10CosplayGames2.23×
11ScholarshipKids & Family1.87×
12AllkpopMusic & Radio1.85×
13TravelokaTravel & Leisure1.80×
14Digital photographyBusiness & Career1.80×
15Astro (Malaysian satellite television)Movies & TV1.77×
16FamilyMartShopping1.73×
17MaybankBusiness & Career1.69×
18Online chatTechnology & Electronics1.67×
19BuddhismHealth1.62×
20KebayaFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Comic book audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Comic book audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.64×
ExtroversionTHRILL1.60×
Early Adopter MentalityPOWER1.42×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Comic book audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.60×
Need for SecurityCONSERVATISM0.63×
Price SensitivityPREMIUM0.76×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Comic book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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