A data profile of the people who buy, follow and care about Comic book in Canada — modelled from more than twelve digital signal sources. Comic book has an estimated audience of 4,002,688 people in Canada.
The average Comic book fan in Canada is 33.1 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Anime movies, Animated movies, Stranger Things, with strongest over-indexing on Anime movies (1.9× the country average).
Demographically, the Comic book audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Comic book fan in Canada is balanced, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Anime movies.
The key figures that characterise the Comic book profile in Canada.
45.6% are female, 54.4% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 33.1 |
| Estimated audience size | 4,002,688 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Comic book audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.4% |
| China | 17.5% |
| Japan | 13.6% |
Where the Comic book audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.69× | |
| 02 | Manitoba | ~200K | 1.22× | |
| 03 | British Columbia | ~700K | 1.18× | |
| 04 | New Brunswick | ~100K | 1.04× | |
| 05 | Alberta | ~500K | 0.98× | |
| 06 | Saskatchewan | ~100K | 0.97× | |
| 07 | Prince Edward Island | ~20K | 0.90× | |
| 08 | Nova Scotia | ~100K | 0.89× | |
| 09 | Newfoundland and Labrador | ~50K | 0.87× | |
| 10 | Quebec | ~800K | 0.85× |
The strongest cross-interests of the Comic book audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chris Pratt | Movies & TV | 2.94× | ||
| 02 | GameStop | Games | 2.70× | ||
| 03 | Henry Cavill | Movies & TV | 2.67× | ||
| 04 | One Piece | Movies & TV | 2.25× | ||
| 05 | Keanu Reeves | Movies & TV | 2.18× | ||
| 06 | Nintendo | Games | 1.99× | ||
| 07 | Contemporary art | Arts & Culture | 1.98× | ||
| 08 | Millie Bobby Brown | Movies & TV | 1.96× | ||
| 09 | Art exhibition | Arts & Culture | 1.95× | ||
| 10 | Role-playing games | Games | 1.94× | ||
| 11 | Stranger Things | Movies & TV | 1.93× | ||
| 12 | Anime movies | Movies & TV | 1.90× | ||
| 13 | Steam | Games | 1.90× | ||
| 14 | Pokémon | Games | 1.86× | ||
| 15 | Animated movies | Movies & TV | 1.66× | ||
| 16 | Fine art | Business & Career | 1.66× | ||
| 17 | Fantasy movies | Movies & TV | 1.66× | ||
| 18 | Katy Perry | Music & Radio | 1.61× | ||
| 19 | Art museum | Arts & Culture | 1.59× | ||
| 20 | YouTube Music | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.32× | |
| Early Adopter Mentality | POWER | 1.23× | |
| Individualism | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.75× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.79× |
Comic book has an estimated audience of 4,002,688 people in Canada, concentrated in Ontario and Quebec.
45.6% of Comic book fans are female, 54.4% are male, with an average age of 33.1 years.
Comic book fans show strongest brand affinity for Anime movies (1.9×), Animated movies (1.66×), and Stranger Things (1.93×) over the country average.
Comic book fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~800K), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Comic book itself, the audience over-indexes on Animated movies (1.66×), Stranger Things (1.93×), Role-playing games (1.94×), and Contemporary art (1.98×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Comic book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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