A data profile of the people who buy, follow and care about Satire in Australia — modelled from more than twelve digital signal sources. Satire has an estimated audience of 2,495,410 people in Australia.
The average Satire fan in Australia is 40.4 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Kurt Russell, Certified Pre-Owned, Aubrey Plaza, with strongest over-indexing on Kurt Russell (12.29× the country average).
Demographically, the Satire audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Satire fan in Australia is balanced, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Kurt Russell.
The key figures that characterise the Satire profile in Australia.
46.6% are female, 53.4% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 40.4 |
| Estimated audience size | 2,495,410 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Satire audience comes from Australia.
| Country | Share |
|---|---|
| United States | 32.1% |
| United Kingdom | 6.6% |
| Italy | 4.7% |
Where the Satire audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1M | 1.13× | |
| 02 | Western Australia | ~300K | 1.10× | |
| 03 | Victoria | ~800K | 1.08× | |
| 04 | Australian Capital Territory | ~60K | 1.05× | |
| 05 | South Australia | ~200K | 1.04× | |
| 06 | Queensland | ~600K | 0.95× | |
| 07 | Tasmania | ~50K | 0.92× | |
| 08 | Northern Territory | ~20K | 0.91× |
The strongest cross-interests of the Satire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kurt Russell | Movies & TV | 12.29× | ||
| 02 | Robert Zemeckis | Movies & TV | 12.02× | ||
| 03 | Rob Lowe | Movies & TV | 10.30× | ||
| 04 | Rashida Jones | Movies & TV | 8.65× | ||
| 05 | Certified Pre-Owned | Cars & Mobility | 7.95× | ||
| 06 | Aubrey Plaza | Movies & TV | 7.57× | ||
| 07 | Adam Scott (actor) | Movies & TV | 5.66× | ||
| 08 | Detroit | Travel & Leisure | 3.27× | ||
| 09 | General Motors | Cars & Mobility | 2.62× | ||
| 10 | Used Cars | Cars & Mobility | 2.45× | ||
| 11 | Commercial vehicle | Cars & Mobility | 2.39× | ||
| 12 | Price | Shopping | 1.89× | ||
| 13 | Wheel | Cars & Mobility | 1.89× | ||
| 14 | Used car | Cars & Mobility | 1.86× | ||
| 15 | Repco | Cars & Mobility | 1.86× | ||
| 16 | Machine | Business & Career | 1.76× | ||
| 17 | SUVs | Cars & Mobility | 1.69× | ||
| 18 | Road | Travel & Leisure | 1.66× | ||
| 19 | Supercheap Auto | Cars & Mobility | 1.66× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.41× | |
| Patriotism | CONSERVATISM | 1.31× | |
| Family Orientation | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Pet Ownership | JOY | 0.94× |
Satire has an estimated audience of 2,495,410 people in Australia, concentrated in New South Wales and Victoria.
46.6% of Satire fans are female, 53.4% are male, with an average age of 40.4 years.
Satire fans show strongest brand affinity for Kurt Russell (12.29×), Certified Pre-Owned (7.95×), and Aubrey Plaza (7.57×) over the country average.
Satire fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~800K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Satire itself, the audience over-indexes on Certified Pre-Owned (7.95×), Aubrey Plaza (7.57×), Price (1.89×), and Rob Lowe (10.3×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Satire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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