A data profile of the people who buy, follow and care about Commercial vehicle in Australia — modelled from more than twelve digital signal sources. Commercial vehicle has an estimated audience of 1,980,950 people in Australia.
Commercial vehicle has an estimated audience of 1,980,950 people in Australia. 30.2% are female, 69.8% are male, average age 43.4. Top brand affinities: Van, Used car, SUVs, Solar energy, Formula One.
Top brand affinities include Van, Used car, SUVs, with strongest over-indexing on Van (3.72× the country average).
Demographically, the Commercial vehicle audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Family Orientation.
The typical Commercial vehicle fan in Australia is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Van.
The key figures that characterise the Commercial vehicle profile in Australia.
30.2% are female, 69.8% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 43.4 |
| Estimated audience size | 1,980,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Commercial vehicle audience comes from Australia.
| Country | Share |
|---|---|
| United States | 30.7% |
| Italy | 6.3% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Commercial vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sandra Bullock | Movies & TV | 5.62× | ||
| 02 | Chopper (motorcycle) | Cars & Mobility | 4.77× | ||
| 03 | Electric motorcycles and scooters | Cars & Mobility | 4.72× | ||
| 04 | Van | Cars & Mobility | 3.72× | ||
| 05 | Air pollution | Health | 3.48× | ||
| 06 | Compact car | Cars & Mobility | 3.28× | ||
| 07 | Motorboat | Cars & Mobility | 3.26× | ||
| 08 | Racing games | Games | 2.92× | ||
| 09 | Car dealership | Cars & Mobility | 2.84× | ||
| 10 | Used Cars | Cars & Mobility | 2.65× | ||
| 11 | Used car | Cars & Mobility | 2.54× | ||
| 12 | Logistics | Business & Career | 2.31× | ||
| 13 | Solar energy | Home & Garden | 2.29× | ||
| 14 | Wikipedia | Internet & Social Media | 2.18× | ||
| 15 | SUVs | Cars & Mobility | 2.13× | ||
| 16 | Formula One | Sports | 2.12× | ||
| 17 | Auction | Shopping | 2.01× | ||
| 18 | Dan Murphy's | Food & Beverages | 1.58× | ||
| 19 | Westpac | Business & Career | 1.57× | ||
| 20 | Australia Post | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.02× | |
| Family Orientation | CONSERVATISM | 1.32× | |
| Early Adopter Mentality | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| Creativity | OPEN | 0.62× | |
| Price Sensitivity | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Commercial vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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