A data profile of the people who buy, follow and care about Commercial vehicle in South Africa — modelled from more than twelve digital signal sources. Commercial vehicle has an estimated audience of 945,245 people in South Africa.
Commercial vehicle has an estimated audience of 945,245 people in South Africa. 30.2% are female, 69.8% are male, average age 39.3. Top brand affinities: Family car, City car, Used car, SUVs, Car rentals.
Top brand affinities include Family car, City car, Used car, with strongest over-indexing on Family car (3.1× the country average).
Demographically, the Commercial vehicle audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Career Orientation.
The typical Commercial vehicle fan in South Africa is more male, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for Family car.
The key figures that characterise the Commercial vehicle profile in South Africa.
30.2% are female, 69.8% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 39.3 |
| Estimated audience size | 945,245 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 23% |
of the worldwide Commercial vehicle audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 30.7% |
| Italy | 6.3% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Commercial vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BMW 6 Series | Cars & Mobility | 6.86× | ||
| 02 | BMW 7 Series | Cars & Mobility | 5.26× | ||
| 03 | Alfa Romeo | Cars & Mobility | 3.95× | ||
| 04 | Carcare | Cars & Mobility | 3.37× | ||
| 05 | Off-road vehicle | Cars & Mobility | 3.14× | ||
| 06 | Full-size car | Cars & Mobility | 3.13× | ||
| 07 | Volkswagen Amarok | Cars & Mobility | 3.12× | ||
| 08 | Family car | Cars & Mobility | 3.10× | ||
| 09 | BMW X5 | Cars & Mobility | 3.09× | ||
| 10 | City car | Cars & Mobility | 2.97× | ||
| 11 | Toyota Land Cruiser | Cars & Mobility | 2.86× | ||
| 12 | Toyota Hilux | Cars & Mobility | 2.44× | ||
| 13 | Suzuki | Cars & Mobility | 2.39× | ||
| 14 | Honda | Cars & Mobility | 2.25× | ||
| 15 | Car rentals | Cars & Mobility | 1.97× | ||
| 16 | Used car | Cars & Mobility | 1.89× | ||
| 17 | Public transport | Cars & Mobility | 1.85× | ||
| 18 | Hatchback | Cars & Mobility | 1.73× | ||
| 19 | Solar energy | Home & Garden | 1.71× | ||
| 20 | SUVs | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.45× | |
| Career Orientation | POWER | 1.45× | |
| Family Orientation | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.65× | |
| Creativity | OPEN | 0.67× | |
| Price Sensitivity | PREMIUM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Commercial vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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