A data profile of the people who buy, follow and care about Public transport in South Africa — modelled from more than twelve digital signal sources. Public transport has an estimated audience of 1,116,892 people in South Africa.
Public transport has an estimated audience of 1,116,892 people in South Africa. 47.1% are female, 52.9% are male, average age 36.2. Top brand affinities: Gmail, ShopRite (United States), Logistics, Taxicab, Commercial vehicle.
Top brand affinities include Gmail, ShopRite (United States), Logistics, with strongest over-indexing on Gmail (1.9× the country average).
Demographically, the Public transport audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Social Media Usage, Spirituality.
The typical Public transport fan in South Africa is balanced, around 36.2 years old, with strong Social Media Usage tendencies and a notable affinity for Gmail.
The key figures that characterise the Public transport profile in South Africa.
47.1% are female, 52.9% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 36.2 |
| Estimated audience size | 1,116,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Public transport audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.1% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Public transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mode of transport | Cars & Mobility | 5.43× | ||
| 02 | Vehicle for hire | Cars & Mobility | 4.19× | ||
| 03 | Haul truck | Cars & Mobility | 2.95× | ||
| 04 | Taxicab | Cars & Mobility | 2.17× | ||
| 05 | Suzuki Swift | Cars & Mobility | 2.04× | ||
| 06 | Dump truck | Cars & Mobility | 1.98× | ||
| 07 | Gmail | Internet & Social Media | 1.90× | ||
| 08 | Car finance | Cars & Mobility | 1.86× | ||
| 09 | Commercial vehicle | Cars & Mobility | 1.85× | ||
| 10 | Mobile home | Cars & Mobility | 1.82× | ||
| 11 | Driver's license | Cars & Mobility | 1.78× | ||
| 12 | Traffic | Cars & Mobility | 1.69× | ||
| 13 | Electric car | Cars & Mobility | 1.69× | ||
| 14 | Minivans | Cars & Mobility | 1.66× | ||
| 15 | Logistics | Business & Career | 1.59× | ||
| 16 | Symbian | Technology & Electronics | 1.57× | ||
| 17 | Solar energy | Home & Garden | 1.54× | ||
| 18 | Air conditioning | Technology & Electronics | 1.54× | ||
| 19 | Risk management | Business & Career | 1.53× | ||
| 20 | ShopRite (United States) | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.17× | |
| Spirituality | BALANCE | 0.78× | |
| Patriotism | CONSERVATISM | 0.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.41× | |
| Travelling | THRILL | 0.58× | |
| Patriotism | CONSERVATISM | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Public transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.