A data profile of the people who buy, follow and care about Symbian in South Africa — modelled from more than twelve digital signal sources. Symbian has an estimated audience of 917,933 people in South Africa.
Symbian has an estimated audience of 917,933 people in South Africa. 57.3% are female, 42.7% are male, average age 37.9. Top brand affinities: Inter Milan, Paris Saint-Germain, Atlético Madrid, Nobel Peace Prize, Local news.
Top brand affinities include Inter Milan, Paris Saint-Germain, Atlético Madrid, with strongest over-indexing on Inter Milan (2.72× the country average).
Demographically, the Symbian audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Symbian fan in South Africa is more female, around 37.9 years old, with strong Career Orientation tendencies and a notable affinity for Inter Milan.
The key figures that characterise the Symbian profile in South Africa.
57.3% are female, 42.7% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 37.9 |
| Estimated audience size | 917,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 22% |
of the worldwide Symbian audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 30.2% |
| United Kingdom | 6.2% |
| Brazil | 3.9% |
The strongest cross-interests of the Symbian audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Copa América | Sports | 21.53× | ||
| 02 | Burning Man | Music & Radio | 9.39× | ||
| 03 | Nobel Peace Prize | Politics & Society | 7.67× | ||
| 04 | Beach soccer | Sports | 6.70× | ||
| 05 | Houston Rockets | Sports | 6.05× | ||
| 06 | Malt whisky | Food & Beverages | 4.68× | ||
| 07 | Turkish Airlines | Travel & Leisure | 3.65× | ||
| 08 | Atlético Madrid | Sports | 2.90× | ||
| 09 | Inter Milan | Sports | 2.72× | ||
| 10 | Single malt whisky | Food & Beverages | 2.61× | ||
| 11 | AS Monaco FC | Sports | 2.60× | ||
| 12 | Paris Saint-Germain | Sports | 2.08× | ||
| 13 | Aston Villa F.C. | Sports | 2.00× | ||
| 14 | La Liga | Sports | 1.91× | ||
| 15 | A.C. Milan | Sports | 1.91× | ||
| 16 | Local news | News | 1.79× | ||
| 17 | Cloud computing | Technology & Electronics | 1.75× | ||
| 18 | Innovation | Business & Career | 1.61× | ||
| 19 | Public transport | Cars & Mobility | 1.57× | ||
| 20 | Horror movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.96× | |
| Community Orientation | OPEN | 1.56× | |
| Individualism | JOY | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.39× | |
| Price Sensitivity | PREMIUM | 0.57× | |
| Design Affinity | PREMIUM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Symbian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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