A data profile of the people who buy, follow and care about Symbian in Brazil — modelled from more than twelve digital signal sources. Symbian has an estimated audience of 5,426,134 people in Brazil.
Symbian has an estimated audience of 5,426,134 people in Brazil. 59.3% are female, 40.7% are male, average age 38.7. Top brand affinities: Instagram, Country music, Rock music, Pop music, Shopping malls.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (3× the country average).
Demographically, the Symbian audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Social Media Usage, Individualism.
The typical Symbian fan in Brazil is more female, around 38.7 years old, with strong Social Media Usage tendencies and a notable affinity for Instagram.
The key figures that characterise the Symbian profile in Brazil.
59.3% are female, 40.7% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 38.7 |
| Estimated audience size | 5,426,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Symbian audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 30.2% |
| United Kingdom | 6.2% |
| Brazil | 3.9% |
The strongest cross-interests of the Symbian audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 3.00× | |||
| 02 | Rock music | Music & Radio | 2.84× | ||
| 03 | Country music | Music & Radio | 2.81× | ||
| 04 | Pop music | Music & Radio | 2.72× | ||
| 05 | Hip hop music | Music & Radio | 2.49× | ||
| 06 | Shopping malls | Shopping | 2.43× | ||
| 07 | Soul music | Music & Radio | 2.27× | ||
| 08 | Action movies | Movies & TV | 2.17× | ||
| 09 | Medicine | Business & Career | 2.14× | ||
| 10 | Jazz music | Music & Radio | 2.11× | ||
| 11 | Heavy metal music | Music & Radio | 2.11× | ||
| 12 | Basketball | Sports | 2.01× | ||
| 13 | Tablet computers | Technology & Electronics | 2.01× | ||
| 14 | X | Internet & Social Media | 1.92× | ||
| 15 | Entrepreneurship | Business & Career | 1.85× | ||
| 16 | Fragrances | Beauty & Wellness | 1.85× | ||
| 17 | Animated movies | Movies & TV | 1.79× | ||
| 18 | Furniture | Home & Garden | 1.69× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.66× | ||
| 20 | Spotify | Internet & Social Media | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.59× | |
| Individualism | JOY | 1.40× | |
| Spirituality | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Mindfulness | BALANCE | 0.67× | |
| Pet Ownership | JOY | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Symbian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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