A data profile of the people who buy, follow and care about Symbian in Italy — modelled from more than twelve digital signal sources. Symbian has an estimated audience of 4,775,876 people in Italy.
The average Symbian fan in Italy is 41.6 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Genetics, TicketOne, with strongest over-indexing on Wikipedia (3.39× the country average).
Demographically, the Symbian audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Symbian fan in Italy is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Symbian profile in Italy.
54.2% are female, 45.8% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 41.6 |
| Estimated audience size | 4,775,876 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Symbian audience comes from Italy.
| Country | Share |
|---|---|
| United States | 30.2% |
| United Kingdom | 6.2% |
| Brazil | 3.9% |
Where the Symbian audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Molise | ~30K | 1.21× | |
| 02 | Basilicata | ~50K | 1.09× | |
| 03 | Lombardy | ~900K | 1.04× | |
| 04 | Friuli-Venezia Giulia | ~90K | 1.00× | |
| 05 | Umbria | ~80K | 1.00× | |
| 06 | Trentino-Alto Adige/Südtirol | ~90K | 0.98× | |
| 07 | Emilia-Romagna | ~400K | 0.97× | |
| 08 | Piedmont | ~300K | 0.97× | |
| 09 | Calabria | ~100K | 0.97× | |
| 10 | Marche | ~100K | 0.97× | |
| 11 | Abruzzo | ~100K | 0.97× | |
| 12 | Veneto | ~400K | 0.96× | |
| 13 | Liguria | ~100K | 0.96× | |
| 14 | Sardinia | ~100K | 0.96× | |
| 15 | Sicilia | ~400K | 0.94× | |
| 16 | Puglia | ~300K | 0.94× | |
| 17 | Tuscany | ~300K | 0.93× | |
| 18 | Lazio | ~500K | 0.92× | |
| 19 | Campania | ~500K | 0.91× |
The strongest cross-interests of the Symbian audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ozzy Osbourne | Music & Radio | 3.96× | ||
| 02 | The Verge | Technology & Electronics | 3.96× | ||
| 03 | Linkin Park | Music & Radio | 3.96× | ||
| 04 | Louvre | Travel & Leisure | 3.57× | ||
| 05 | Wikipedia | Internet & Social Media | 3.39× | ||
| 06 | The Who | Music & Radio | 2.96× | ||
| 07 | Music download | Technology & Electronics | 2.41× | ||
| 08 | Improvisation | Music & Radio | 2.26× | ||
| 09 | New Testament | Politics & Society | 2.22× | ||
| 10 | Satire | Literature | 2.14× | ||
| 11 | Biochemistry | Business & Career | 1.84× | ||
| 12 | Political science | Business & Career | 1.79× | ||
| 13 | Ipercoop | Shopping | 1.75× | ||
| 14 | Genetics | Kids & Family | 1.72× | ||
| 15 | Air conditioning | Technology & Electronics | 1.71× | ||
| 16 | Sanremo Music Festival | Music & Radio | 1.70× | ||
| 17 | Google Drive | Technology & Electronics | 1.70× | ||
| 18 | Subscription business model | Shopping | 1.63× | ||
| 19 | TicketOne | Travel & Leisure | 1.56× | ||
| 20 | Draught beer | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.52× | |
| Career Orientation | POWER | 1.32× | |
| Urban Lifestyle | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.83× | |
| Extroversion | THRILL | 0.86× |
Symbian has an estimated audience of 4,775,876 people in Italy, concentrated in Lombardy and Lazio.
54.2% of Symbian fans are female, 45.8% are male, with an average age of 41.6 years.
Symbian fans show strongest brand affinity for Wikipedia (3.39×), Genetics (1.72×), and TicketOne (1.56×) over the country average.
Symbian fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~500K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Symbian itself, the audience over-indexes on Genetics (1.72×), TicketOne (1.56×), Satire (2.14×), and Political science (1.79×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Symbian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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