A data profile of the people who buy, follow and care about Ipercoop in Italy — modelled from more than twelve digital signal sources. Ipercoop has an estimated audience of 3,511,016 people in Italy.
The average Ipercoop fan in Italy is 49.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Puglia, Emilia-Romagna.
Top brand affinities include Arts and music, Food, Beauty, with strongest over-indexing on Arts and music (418.14× the country average).
Demographically, the Ipercoop audience skews more female with an average age of 49.5, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Ipercoop fan in Italy is more female, around 49.5 years old, with strong Pet Ownership tendencies and a notable affinity for Arts and music.
The key figures that characterise the Ipercoop profile in Italy.
64.4% are female, 35.6% are male, average age 49.5.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 49.5 |
| Estimated audience size | 3,511,016 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 8% | |
| 30-39 | 12% | |
| 40-49 | 19% | |
| 50+ | 54% |
of the worldwide Ipercoop audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 95.3% |
| Croatia | 1.5% |
| Hungary | 0.4% |
Where the Ipercoop audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~500K | 2.34× | |
| 02 | Liguria | ~200K | 2.26× | |
| 03 | Piedmont | ~500K | 1.96× | |
| 04 | Emilia-Romagna | ~500K | 1.85× | |
| 05 | Calabria | ~200K | 1.82× | |
| 06 | Abruzzo | ~90K | 1.15× | |
| 07 | Lombardy | ~600K | 1.06× | |
| 08 | Friuli-Venezia Giulia | ~70K | 1.06× | |
| 09 | Umbria | ~50K | 0.97× | |
| 10 | Tuscany | ~200K | 0.92× | |
| 11 | Marche | ~70K | 0.87× | |
| 12 | Basilicata | ~20K | 0.77× | |
| 13 | Aosta Valley | ~6K | 0.71× | |
| 14 | Molise | ~10K | 0.68× | |
| 15 | Veneto | ~200K | 0.64× | |
| 16 | Campania | ~200K | 0.58× | |
| 17 | Lazio | ~200K | 0.53× | |
| 18 | Sicilia | ~100K | 0.49× | |
| 19 | Trentino-Alto Adige/Südtirol | ~30K | 0.40× | |
| 20 | Sardinia | ~30K | 0.36× |
The strongest cross-interests of the Ipercoop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arts and music | Arts & Culture | 418.14× | ||
| 02 | Beauty | Beauty & Wellness | 117.29× | ||
| 03 | Nova (radio network) | Music & Radio | 113.41× | ||
| 04 | Food | Food & Beverages | 112.36× | ||
| 05 | Christian Church | Politics & Society | 81.64× | ||
| 06 | Ali (film) | Movies & TV | 53.58× | ||
| 07 | Safety | Home & Garden | 25.90× | ||
| 08 | Vestibular | Health | 11.65× | ||
| 09 | Carrefour Express | Shopping | 7.96× | ||
| 10 | Maquillaje Profesional | Beauty & Wellness | 7.22× | ||
| 11 | Home decorating ideas | Home & Garden | 6.94× | ||
| 12 | Decoration | Home & Garden | 5.82× | ||
| 13 | Coop | Food & Beverages | 4.81× | ||
| 14 | YouTube Music | Internet & Social Media | 4.76× | ||
| 15 | Manicure & Pedicure | Beauty & Wellness | 4.22× | ||
| 16 | Stradivarius | Shopping | 4.15× | ||
| 17 | Motivi | Fashion & Accessoires | 3.74× | ||
| 18 | Carrefour | Shopping | 2.78× | ||
| 19 | Poste italiane | Business & Career | 1.95× | ||
| 20 | Tgcom24 | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.24× | |
| Price Sensitivity | PREMIUM | 1.54× | |
| Indulgence | JOY | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.01× | |
| Extroversion | THRILL | 1.05× | |
| Luxury Orientation | PREMIUM | 1.06× |
Ipercoop's target market in Italy covers an estimated 3,511,016 people, concentrated in Lombardy and Puglia.
64.4% of the Ipercoop audience are female, 35.6% are male, with an average age of 49.5 years.
Ipercoop fans show strongest brand affinity for Arts and music (418.14×), Food (112.36×), and Beauty (117.29×) over the country average.
Ipercoop fans in Italy are most concentrated in Lombardy (reach ~600K), Puglia (reach ~500K), and Emilia-Romagna (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Ipercoop itself, the audience over-indexes on Food (112.36×), Beauty (117.29×), Christian Church (81.64×), and Ali (film) (53.58×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Ipercoop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.