A data profile of the people who buy, follow and care about Symbian in Canada — modelled from more than twelve digital signal sources. Symbian has an estimated audience of 3,551,590 people in Canada.
The average Symbian fan in Canada is 39.9 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Sony, Bruce Springsteen, Holiday Inn Express, with strongest over-indexing on Sony (1.65× the country average).
Demographically, the Symbian audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 10 regions tracked by Rascasse.
The typical Symbian fan in Canada is more female, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Sony.
The key figures that characterise the Symbian profile in Canada.
55.5% are female, 44.5% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 39.9 |
| Estimated audience size | 3,551,590 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Symbian audience comes from Canada.
| Country | Share |
|---|---|
| United States | 30.2% |
| United Kingdom | 6.2% |
| Brazil | 3.9% |
Where the Symbian audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.24× | |
| 02 | British Columbia | ~600K | 1.12× | |
| 03 | Alberta | ~500K | 1.10× | |
| 04 | Prince Edward Island | ~20K | 1.03× | |
| 05 | Nova Scotia | ~100K | 0.99× | |
| 06 | New Brunswick | ~80K | 0.99× | |
| 07 | Manitoba | ~100K | 0.98× | |
| 08 | Saskatchewan | ~100K | 0.97× | |
| 09 | Newfoundland and Labrador | ~50K | 0.97× | |
| 10 | Quebec | ~600K | 0.73× |
The strongest cross-interests of the Symbian audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sony | Technology & Electronics | 1.65× | ||
| 02 | Blumenfans | Home & Garden | 1.62× | ||
| 03 | Tinnitus | Health | 1.60× | ||
| 04 | Children's rights | Kids & Family | 1.59× | ||
| 05 | Stevia | Food & Beverages | 1.59× | ||
| 06 | Quality time | Kids & Family | 1.56× | ||
| 07 | Bruce Springsteen | Music & Radio | 1.53× | ||
| 08 | Barefoot | Fashion & Accessoires | 1.53× | ||
| 09 | Holiday Inn Express | Travel & Leisure | 1.51× | ||
| 10 | Luc Besson | Movies & TV | 1.51× | ||
| 11 | Schnapps | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.28× | |
| Tradition | CONSERVATISM | 1.24× | |
| Career Orientation | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Design Affinity | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.89× |
Symbian has an estimated audience of 3,551,590 people in Canada, concentrated in Ontario and Quebec.
55.5% of Symbian fans are female, 44.5% are male, with an average age of 39.9 years.
Symbian fans show strongest brand affinity for Sony (1.65×), Bruce Springsteen (1.53×), and Holiday Inn Express (1.51×) over the country average.
Symbian fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~600K), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Symbian itself, the audience over-indexes on Bruce Springsteen (1.53×), Holiday Inn Express (1.51×), Tinnitus (1.6×), and Children's rights (1.59×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Symbian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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