A data profile of the people who buy, follow and care about Symbian in United Kingdom — modelled from more than twelve digital signal sources. Symbian has an estimated audience of 8,599,233 people in United Kingdom.
The average Symbian fan in United Kingdom is 42.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Autotrader, Halfords, with strongest over-indexing on Wikipedia (3.06× the country average).
Demographically, the Symbian audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Symbian fan in United Kingdom is more female, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Symbian profile in United Kingdom.
59.5% are female, 40.5% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 42.2 |
| Estimated audience size | 8,599,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Symbian audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.2% |
| United Kingdom | 6.2% |
| Brazil | 3.9% |
Where the Symbian audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~6.5M | 1.15× | |
| 02 | East of England | ~900K | 1.12× | |
| 03 | West Midlands | ~400K | 1.12× | |
| 04 | Yorkshire and the Humber | ~700K | 1.07× | |
| 05 | Scotland | ~800K | 1.03× | |
| 06 | North East | ~300K | 1.02× | |
| 07 | South East | ~1M | 1.01× | |
| 08 | South West | ~700K | 1.01× | |
| 09 | Wales | ~500K | 1.01× | |
| 10 | Northern Ireland | ~300K | 0.96× | |
| 11 | East Midlands | ~600K | 0.94× | |
| 12 | North West | ~800K | 0.86× |
The strongest cross-interests of the Symbian audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.06× | ||
| 02 | Carcare | Cars & Mobility | 2.87× | ||
| 03 | Family car | Cars & Mobility | 2.49× | ||
| 04 | Political science | Business & Career | 2.44× | ||
| 05 | Autotrader | Cars & Mobility | 2.36× | ||
| 06 | Adoption | Kids & Family | 2.17× | ||
| 07 | Risk management | Business & Career | 2.12× | ||
| 08 | We Buy Any Car | Cars & Mobility | 2.04× | ||
| 09 | Hatchback | Cars & Mobility | 1.97× | ||
| 10 | Used Cars | Cars & Mobility | 1.95× | ||
| 11 | Luxury yacht | Travel & Leisure | 1.88× | ||
| 12 | Mother's Day | Kids & Family | 1.80× | ||
| 13 | Extreme sport | Sports | 1.74× | ||
| 14 | Refrigerator | Home & Garden | 1.66× | ||
| 15 | Esso | Cars & Mobility | 1.64× | ||
| 16 | Mobile home | Cars & Mobility | 1.62× | ||
| 17 | Halfords | Cars & Mobility | 1.59× | ||
| 18 | HVAC | Home & Garden | 1.58× | ||
| 19 | Satire | Literature | 1.52× | ||
| 20 | Air conditioning | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.73× | |
| Risk Appetite | THRILL | 1.49× | |
| Mindfulness | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Design Affinity | PREMIUM | 0.87× | |
| Sustainability | BALANCE | 0.90× |
Symbian has an estimated audience of 8,599,233 people in United Kingdom, concentrated in England and South East.
59.5% of Symbian fans are female, 40.5% are male, with an average age of 42.2 years.
Symbian fans show strongest brand affinity for Wikipedia (3.06×), Autotrader (2.36×), and Halfords (1.59×) over the country average.
Symbian fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~1M), and East of England (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Symbian itself, the audience over-indexes on Autotrader (2.36×), Halfords (1.59×), We Buy Any Car (2.04×), and Refrigerator (1.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Symbian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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