A data profile of the people who buy, follow and care about Symbian in United States — modelled from more than twelve digital signal sources. Symbian has an estimated audience of 41,923,903 people in United States.
The average Symbian fan in United States is 40.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Xiaomi, Andrew Sullivan, Laconia Motorcycle Week, with strongest over-indexing on Xiaomi (1.57× the country average).
Demographically, the Symbian audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 50 regions tracked by Rascasse.
The typical Symbian fan in United States is more female, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for Xiaomi.
The key figures that characterise the Symbian profile in United States.
57.1% are female, 42.9% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 40.7 |
| Estimated audience size | 41,923,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Symbian audience comes from United States.
| Country | Share |
|---|---|
| United States | 30.2% |
| United Kingdom | 6.2% |
| Brazil | 3.9% |
Where the Symbian audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~1M | 1.29× | |
| 02 | Oregon | ~600K | 1.19× | |
| 03 | Kansas | ~400K | 1.18× | |
| 04 | Oklahoma | ~500K | 1.12× | |
| 05 | Missouri | ~700K | 1.10× | |
| 06 | Iowa | ~400K | 1.10× | |
| 07 | Alaska | ~100K | 1.09× | |
| 08 | Idaho | ~200K | 1.07× | |
| 09 | Indiana | ~800K | 1.05× | |
| 10 | Colorado | ~700K | 1.05× | |
| 11 | New Hampshire | ~200K | 1.05× | |
| 12 | Utah | ~400K | 1.04× | |
| 13 | Maine | ~200K | 1.03× | |
| 14 | South Dakota | ~100K | 1.03× | |
| 15 | Vermont | ~80K | 1.03× | |
| 16 | Ohio | ~1.5M | 1.02× | |
| 17 | Arkansas | ~400K | 1.02× | |
| 18 | Arizona | ~900K | 1.01× | |
| 19 | Kentucky | ~500K | 1.01× | |
| 20 | Mississippi | ~300K | 1.01× | |
| 21 | Montana | ~100K | 1.01× | |
| 22 | North Dakota | ~90K | 1.01× | |
| 23 | Pennsylvania | ~1.5M | 1.00× | |
| 24 | Minnesota | ~600K | 1.00× | |
| 25 | West Virginia | ~200K | 1.00× | |
| 26 | Michigan | ~1M | 0.99× | |
| 27 | Virginia | ~1M | 0.98× | |
| 28 | Alabama | ~600K | 0.98× | |
| 29 | Nebraska | ~200K | 0.98× | |
| 30 | Tennessee | ~800K | 0.97× | |
| 31 | Nevada | ~400K | 0.97× | |
| 32 | Rhode Island | ~100K | 0.97× | |
| 33 | Florida | ~2.5M | 0.95× | |
| 34 | North Carolina | ~1M | 0.95× | |
| 35 | Massachusetts | ~800K | 0.95× | |
| 36 | South Carolina | ~600K | 0.95× | |
| 37 | Louisiana | ~500K | 0.95× | |
| 38 | Delaware | ~100K | 0.95× | |
| 39 | Hawaii | ~200K | 0.94× | |
| 40 | California | ~4.5M | 0.92× | |
| 41 | Texas | ~3.5M | 0.92× | |
| 42 | Wisconsin | ~600K | 0.91× | |
| 43 | New Mexico | ~200K | 0.91× | |
| 44 | Washington, District of Columbia | ~100K | 0.91× | |
| 45 | Georgia | ~1M | 0.90× | |
| 46 | Maryland | ~600K | 0.89× | |
| 47 | Connecticut | ~400K | 0.89× | |
| 48 | New York | ~2M | 0.88× | |
| 49 | Illinois | ~1M | 0.86× | |
| 50 | New Jersey | ~900K | 0.85× |
The strongest cross-interests of the Symbian audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Andrew Sullivan | Literature | 2.38× | ||
| 02 | Laconia Motorcycle Week | Cars & Mobility | 1.72× | ||
| 03 | Xiaomi | Technology & Electronics | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.25× | |
| Family Orientation | CONSERVATISM | 1.22× | |
| Career Orientation | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Pet Ownership | JOY | 0.78× | |
| Design Affinity | PREMIUM | 0.80× |
Symbian has an estimated audience of 41,923,903 people in United States, concentrated in California and Texas.
57.1% of Symbian fans are female, 42.9% are male, with an average age of 40.7 years.
Symbian fans show strongest brand affinity for Xiaomi (1.57×), Andrew Sullivan (2.38×), and Laconia Motorcycle Week (1.72×) over the country average.
Symbian fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Symbian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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