Laconia Motorcycle Week Audience in United States

Laconia Motorcycle Week logo

Laconia Motorcycle Week has an estimated audience of 538,097 people in United States. 27.0% are female, 73.0% are male, average age 48.2. Top regions: Massachusetts, New Hampshire, New York. Top brand affinities: Harley-Davidson Street, Touring motorcycle, Cruiser (motorcycle), Bikes Blues and BBQ, Biketoberfest.

The average Laconia Motorcycle Week fan in United States is 48.2 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New Hampshire, New York. Top brand affinities include Harley-Davidson Street, Touring motorcycle, Cruiser (motorcycle), with strongest over-indexing on Harley-Davidson Street (118.52× the country average). Demographically, the Laconia Motorcycle Week audience skews more male with an average age of 48.2, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Event

Demographics of Laconia Motorcycle Week fans

Demographic split for Laconia Motorcycle Week audience in United States
MetricValue
Female27.0%
Male73.0%
Average age48.2
Estimated audience size538,097

Audience persona

The typical Laconia Motorcycle Week fan in United States is more male, around 48.2 years old, with strong Patriotism tendencies and a notable affinity for Harley-Davidson Street.

Top regions in United States

Top regions ranked by reach for Laconia Motorcycle Week in United States
RegionReachAffinity
Massachusetts47,4954.48×
New Hampshire45,78621.59×
New York22,0350.73×
Maine11,9606.21×
Connecticut10,3441.92×
Florida9,6200.26×
New Jersey6,7980.5×
Pennsylvania6,6950.37×
Vermont5,2065.51×
Rhode Island4,1842.44×
Ohio4,1230.25×
North Carolina3,7610.23×
California2,9950.05×
Texas2,7640.06×
Michigan2,5000.18×
Virginia2,4990.19×
Maryland2,4110.26×
South Carolina2,0640.25×
Georgia2,0420.12×
Tennessee2,0320.19×
Illinois1,7890.1×
Indiana1,6040.16×
Wisconsin1,5130.19×
Arizona1,1570.11×
Colorado1,0520.12×
Kentucky1,0130.15×
Missouri1,0070.12×
Minnesota9440.12×
Oklahoma7720.13×
Iowa7510.17×
Alabama7360.1×
West Virginia7340.29×
South Dakota7140.57×
Arkansas6580.15×
Louisiana6320.09×
Washington6080.06×
Nevada5090.1×
Mississippi4740.11×
Nebraska4540.17×
Delaware4530.31×
Oregon4440.07×
Kansas4290.1×
Utah3840.08×
Hawaii3450.15×
Alaska3290.29×
Montana3190.21×
Idaho3160.12×
New Mexico3140.12×
Wyoming2770.35×
Washington, District of Columbia2770.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laconia Motorcycle Week audience
BrandAffinityCategory
Harley-Davidson Street118.52×
Touring motorcycle40.59×Cars & Mobility
Cruiser (motorcycle)47.45×Cars & Mobility
Bikes Blues and BBQ117.14×Cars & Mobility
Biketoberfest129.41×Cars & Mobility
Daytona Bike Week87.25×Cars & Mobility
Motorcycle rally62.69×Cars & Mobility
Motorcycle accessories18.41×Cars & Mobility
Sturgis Motorcycle Rally34.27×Cars & Mobility
Custom motorcycle16.9×Cars & Mobility
Chopper (motorcycle)20.45×Cars & Mobility
Motorcycle helmet17.4×Cars & Mobility
J&P Cycles61.96×Cars & Mobility
Motorcyclist Magazine117.01×Cars & Mobility
Easyriders Magazine113.29×Cars & Mobility
Softail33.5×Cars & Mobility
Harley-Davidson Panhead engine107.69×
Kawasaki17.26×Cars & Mobility
DeMoulas Market Basket17.45×Business & Career
Café racer28.92×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laconia Motorcycle Week audience
TraitClusterScore
PatriotismCONSERVATISM3.02
ExtroversionTHRILL1.63
Family OrientationCONSERVATISM1.61
Risk AppetiteTHRILL1.48
Need for SecurityCONSERVATISM1.48
Community OrientationOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Laconia Motorcycle Week
CountryShare
United States91.5%
Canada6.6%
China0.4%

See Laconia Motorcycle Week audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Laconia Motorcycle Week have in United States?

Laconia Motorcycle Week has an estimated audience of 538,097 people in United States, concentrated in Massachusetts and New Hampshire.

What is the gender split and age of Laconia Motorcycle Week fans?

27.0% of Laconia Motorcycle Week fans are female, 73.0% are male, with an average age of 48.2 years.

Which brands do Laconia Motorcycle Week fans like most?

Laconia Motorcycle Week fans show strongest brand affinity for Harley-Davidson Street (118.52×), Touring motorcycle (40.59×), and Cruiser (motorcycle) (47.45×) over the country average.

Where do Laconia Motorcycle Week fans live in United States?

Laconia Motorcycle Week fans in United States are most concentrated in Massachusetts (reach 47,495), New Hampshire (reach 45,786), and New York (reach 22,035). These three regions account for the largest share of the active audience.

What other brands do Laconia Motorcycle Week fans also like?

Beyond Laconia Motorcycle Week itself, the audience over-indexes on Touring motorcycle (40.59×), Cruiser (motorcycle) (47.45×), Bikes Blues and BBQ (117.14×), and Biketoberfest (129.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laconia Motorcycle Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.