Rascasse Audience Intelligence

Laconia Motorcycle Week Audience in United States

A data profile of the people who buy, follow and care about Laconia Motorcycle Week in United States — modelled from more than twelve digital signal sources. Laconia Motorcycle Week has an estimated audience of 539,975 people in United States.

#422among Event in United States#1000in Cars & Mobility

The average Laconia Motorcycle Week fan in United States is 48.2 years old, more male, and lives primarily in New Hampshire.

The audience is concentrated in New Hampshire, Massachusetts, New York.

Top brand affinities include Harley-Davidson Street, Touring motorcycle, Cruiser (motorcycle), with strongest over-indexing on Harley-Davidson Street (118.52× the country average).

Demographically, the Laconia Motorcycle Week audience skews more male with an average age of 48.2, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laconia Motorcycle Week fan in United States is more male, around 48.2 years old, with strong Patriotism tendencies and a notable affinity for Harley-Davidson Street.

Category: Cars & Mobility · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laconia Motorcycle Week profile in United States.

Audience size
540K
in United States
Gender
27.0%♀
73.0% male
Age
48.2
average years
Country rank
#35024
Event in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laconia Motorcycle Week fans

27.0% are female, 73.0% are male, average age 48.2.

Fig. 02

Gender split

27.0%
Female
73.0%
Male
Demographic split for Laconia Motorcycle Week audience in United States
MetricValue
Female27.0%
Male73.0%
Average age48.2
Estimated audience size539,975
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the Laconia Motorcycle Week audience in United States
Age bracketShare%
16-195%
20-2910%
30-3915%
40-4930%
50+41%
Fig. 04

Worldwide distribution

91.5%

of the worldwide Laconia Motorcycle Week audience comes from United States.

Worldwide audience distribution share by country for Laconia Motorcycle Week
CountryShare
United States91.5%
Canada6.6%
China0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laconia Motorcycle Week audience in United States is strongest.

Fig. 05

Top regions by affinity

Laconia Motorcycle Week fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~50K21.54×
02Maine~10K5.71×
03Vermont~4K4.72×
04Massachusetts~40K3.96×
05Rhode Island~4K2.15×
06Connecticut~10K1.76×
07South Dakota~1K0.87×
08Alaska<1K0.86×
09North Dakota<1K0.85×
10Montana~1K0.83×
11Hawaii~2K0.82×
12Idaho~2K0.81×
13Mississippi~3K0.79×
14New Mexico~2K0.79×
15Delaware~1K0.77×
16West Virginia~2K0.75×
17Washington, District of Columbia~1K0.75×
18Kansas~3K0.74×
19Nebraska~2K0.74×
20Utah~4K0.73×
21Arkansas~3K0.73×
22Louisiana~5K0.72×
23Oregon~4K0.72×
24Nevada~4K0.71×
25Oklahoma~4K0.69×
26Alabama~5K0.67×
27Iowa~3K0.66×
28New York~20K0.62×
29Kentucky~4K0.61×
30Washington~6K0.60×
31Missouri~5K0.57×
32Minnesota~4K0.55×
33Arizona~6K0.53×
34South Carolina~4K0.53×
35Colorado~4K0.52×
36Wisconsin~4K0.52×
37New Jersey~7K0.50×
38Indiana~5K0.50×
39Tennessee~5K0.49×
40Pennsylvania~9K0.47×
41Maryland~4K0.47×
42Michigan~6K0.42×
43Virginia~6K0.42×
44Georgia~7K0.41×
45Illinois~7K0.40×
46Ohio~7K0.40×
47North Carolina~6K0.40×
48Florida~10K0.34×
49Texas~10K0.31×
50California~20K0.29×
Fig. 06

Affinity by region

Affinity by region — Laconia Motorcycle Week, United States
0.29×1.00×21.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laconia Motorcycle Week audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laconia Motorcycle Week audience
#·InterestCategoryAffinity×
01BiketoberfestCars & Mobility129.41×
02Harley-Davidson StreetPOI118.52×
03Bikes Blues and BBQCars & Mobility117.14×
04Motorcyclist MagazineCars & Mobility117.01×
05Easyriders MagazineCars & Mobility113.29×
06Harley-Davidson Panhead engineTopic107.69×
07Daytona Bike WeekCars & Mobility87.25×
08Motorcycle rallyCars & Mobility62.69×
09J&P CyclesCars & Mobility61.96×
10Cruiser (motorcycle)Cars & Mobility47.45×
11Touring motorcycleCars & Mobility40.59×
12Sturgis Motorcycle RallyCars & Mobility34.27×
13SoftailCars & Mobility33.50×
14Chopper (motorcycle)Cars & Mobility20.45×
15Motorcycle accessoriesCars & Mobility18.41×
16DeMoulas Market BasketBusiness & Career17.45×
17Motorcycle helmetCars & Mobility17.40×
18KawasakiCars & Mobility17.26×
19Custom motorcycleCars & Mobility16.90×
20Sport bikeCars & Mobility10.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laconia Motorcycle Week audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laconia Motorcycle Week audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.97×
TraditionCONSERVATISM1.99×
Need for SecurityCONSERVATISM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laconia Motorcycle Week audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.93×
Early Adopter MentalityPOWER0.96×
CreativityOPEN1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laconia Motorcycle Week have in United States?

Laconia Motorcycle Week has an estimated audience of 539,975 people in United States, concentrated in New Hampshire and Massachusetts.

02

What is the gender split and age of Laconia Motorcycle Week fans?

27.0% of Laconia Motorcycle Week fans are female, 73.0% are male, with an average age of 48.2 years.

03

Which brands do Laconia Motorcycle Week fans like most?

Laconia Motorcycle Week fans show strongest brand affinity for Harley-Davidson Street (118.52×), Touring motorcycle (40.59×), and Cruiser (motorcycle) (47.45×) over the country average.

04

Where do Laconia Motorcycle Week fans live in United States?

Laconia Motorcycle Week fans in United States are most concentrated in New Hampshire (reach ~50K), Massachusetts (reach ~40K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Laconia Motorcycle Week fans also like?

Beyond Laconia Motorcycle Week itself, the audience over-indexes on Touring motorcycle (40.59×), Cruiser (motorcycle) (47.45×), Bikes Blues and BBQ (117.14×), and Biketoberfest (129.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Laconia Motorcycle Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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