Rascasse Audience Intelligence

Motorcycle rally Audience in United States

A data profile of the people who buy, follow and care about Motorcycle rally in United States — modelled from more than twelve digital signal sources. Motorcycle rally has an estimated audience of 1,197,298 people in United States.

#8072among Topic in United States#668in Cars & Mobility

The average Motorcycle rally fan in United States is 46.4 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Arizona.

Top brand affinities include Touring motorcycle, Custom motorcycle, Cruiser (motorcycle), with strongest over-indexing on Touring motorcycle (21.18× the country average).

Demographically, the Motorcycle rally audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motorcycle rally fan in United States is more male, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Touring motorcycle.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorcycle rally profile in United States.

Audience size
1.2M
in United States
Gender
28.4%♀
71.6% male
Age
46.4
average years
Country rank
#20917
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorcycle rally fans

28.4% are female, 71.6% are male, average age 46.4.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for Motorcycle rally audience in United States
MetricValue
Female28.4%
Male71.6%
Average age46.4
Estimated audience size1,197,298
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Motorcycle rally audience in United States
Age bracketShare%
16-1910%
20-2910%
30-3915%
40-4928%
50+38%
Fig. 04

Worldwide distribution

59.3%

of the worldwide Motorcycle rally audience comes from United States.

Worldwide audience distribution share by country for Motorcycle rally
CountryShare
United States59.3%
Italy10.2%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorcycle rally audience in United States is strongest.

Fig. 05

Top regions by affinity

Motorcycle rally fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~30K10.33×
02Arizona~80K3.09×
03Wyoming~5K2.78×
04North Dakota~5K1.99×
05Montana~5K1.49×
06Nebraska~9K1.44×
07Florida~100K1.38×
08Iowa~10K1.32×
09New Mexico~7K1.13×
10New Hampshire~5K1.08×
11Minnesota~20K1.07×
12Missouri~20K1.02×
13South Carolina~20K1.01×
14Ohio~40K1.00×
15West Virginia~5K0.98×
16Arkansas~10K0.97×
17Kansas~9K0.97×
18Oklahoma~10K0.93×
19Nevada~10K0.91×
20Alaska~2K0.91×
21Wisconsin~20K0.90×
22Idaho~5K0.90×
23Maine~4K0.89×
24Delaware~3K0.89×
25Colorado~20K0.88×
26Hawaii~4K0.84×
27Rhode Island~3K0.84×
28Kentucky~10K0.83×
29Mississippi~8K0.82×
30Washington, District of Columbia~3K0.82×
31Tennessee~20K0.79×
32Indiana~20K0.76×
33Texas~80K0.73×
34Alabama~10K0.73×
35Louisiana~10K0.72×
36Connecticut~8K0.70×
37North Carolina~20K0.69×
38Utah~7K0.69×
39Michigan~20K0.66×
40Oregon~9K0.65×
41Pennsylvania~20K0.62×
42Georgia~20K0.61×
43Massachusetts~10K0.60×
44Maryland~10K0.60×
45Virginia~20K0.56×
46Washington~10K0.56×
47Illinois~20K0.54×
48New Jersey~20K0.52×
49New York~30K0.51×
50California~50K0.38×
Fig. 06

Affinity by region

Affinity by region — Motorcycle rally, United States
0.38×1.00×10.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorcycle rally audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorcycle rally audience
#·InterestCategoryAffinity×
01Laconia Motorcycle WeekCars & Mobility62.69×
02J&P CyclesCars & Mobility36.66×
03Easy RiderMovies & TV31.77×
04Orange County ChoppersCars & Mobility23.31×
05Touring motorcycleCars & Mobility21.18×
06West Coast ChoppersFashion & Accessoires20.99×
07Cruiser (motorcycle)Cars & Mobility19.21×
08Custom motorcycleCars & Mobility14.12×
09Bobber (motorcycle)Cars & Mobility14.12×
10Motorcycle helmetCars & Mobility12.60×
11Motorcycle accessoriesCars & Mobility12.43×
12Chopper (motorcycle)Cars & Mobility11.64×
13Once upon a timeMovies & TV11.41×
14SuzukiCars & Mobility7.17×
15Obsessed (2009 film)Movies & TV6.53×
16Labor DayPolitics & Society5.24×
17Harley-DavidsonCars & Mobility4.51×
18Discount TireShopping3.96×
19Chuck NorrisMovies & TV3.50×
20Donald TrumpPolitics & Society1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorcycle rally audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorcycle rally audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.07×
Need for SecurityCONSERVATISM1.83×
IndividualismJOY1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorcycle rally audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
Luxury OrientationPREMIUM0.69×
Healthy LifestyleBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorcycle rally have in United States?

Motorcycle rally has an estimated audience of 1,197,298 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Motorcycle rally fans?

28.4% of Motorcycle rally fans are female, 71.6% are male, with an average age of 46.4 years.

03

Which brands do Motorcycle rally fans like most?

Motorcycle rally fans show strongest brand affinity for Touring motorcycle (21.18×), Custom motorcycle (14.12×), and Cruiser (motorcycle) (19.21×) over the country average.

04

Where do Motorcycle rally fans live in United States?

Motorcycle rally fans in United States are most concentrated in Florida (reach ~100K), Texas (reach ~80K), and Arizona (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Motorcycle rally fans also like?

Beyond Motorcycle rally itself, the audience over-indexes on Custom motorcycle (14.12×), Cruiser (motorcycle) (19.21×), Laconia Motorcycle Week (62.69×), and Motorcycle accessories (12.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Motorcycle rally audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycle rally. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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