West Coast Choppers Audience in United States

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West Coast Choppers has an estimated audience of 1,318,918 people in United States. 18.3% are female, 81.7% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Chopper (motorcycle), Sturgis Motorcycle Rally, Harley-Davidson Street, Orange County Choppers, Sons of Anarchy.

The average West Coast Choppers fan in United States is 43.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chopper (motorcycle), Sturgis Motorcycle Rally, Harley-Davidson Street, with strongest over-indexing on Chopper (motorcycle) (19.05× the country average). Demographically, the West Coast Choppers audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of West Coast Choppers fans

Demographic split for West Coast Choppers audience in United States
MetricValue
Female18.3%
Male81.7%
Average age43.0
Estimated audience size1,318,918

Audience persona

The typical West Coast Choppers fan in United States is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Chopper (motorcycle).

Top regions in United States

Top regions ranked by reach for West Coast Choppers in United States
RegionReachAffinity
California241,4581.66×
Texas141,0781.24×
Florida75,7050.85×
New York52,2080.71×
Illinois44,5431.01×
Pennsylvania41,7660.94×
Arizona37,9411.41×
Ohio37,6220.93×
North Carolina37,3070.94×
Georgia33,0290.81×
Michigan30,1400.87×
Tennessee29,6251.12×
Washington27,8391.05×
Indiana26,0441.08×
Virginia24,8140.77×
New Jersey24,2070.72×
Colorado22,5851.09×
Missouri22,3371.05×
Oklahoma20,9441.43×
Massachusetts19,5950.75×
Wisconsin19,3830.98×
Nevada19,2571.51×
Kentucky18,8641.14×
Oregon18,0311.19×
South Carolina17,4130.88×
Utah17,2611.46×
Minnesota16,7920.89×
Alabama15,5230.84×
Maryland15,2910.67×
Louisiana14,8060.87×
Iowa12,2291.13×
Kansas11,5981.12×
Connecticut11,5550.87×
Arkansas11,2691.04×
New Mexico10,6361.61×
Idaho8,2491.25×
Mississippi8,1160.75×
Nebraska7,0471.07×
West Virginia6,2041.01×
Hawaii6,0421.07×
New Hampshire4,6210.89×
Maine3,8670.82×
South Dakota3,7931.24×
Montana3,5400.97×
Rhode Island2,9610.71×
North Dakota2,5310.93×
Wyoming2,4091.23×
Delaware2,3340.64×
Alaska1,8820.67×
Washington, District of Columbia1,7870.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Coast Choppers audience
BrandAffinityCategory
Chopper (motorcycle)19.05×Cars & Mobility
Sturgis Motorcycle Rally24.7×Cars & Mobility
Harley-Davidson Street33.06×
Orange County Choppers50.27×Cars & Mobility
Sons of Anarchy14.66×Movies & TV
American Chopper14.03×Cars & Mobility
Once upon a time16.97×Movies & TV
Softail18.05×Cars & Mobility
Indian (motorcycle)8.53×Cars & Mobility
J&P Cycles27.32×Cars & Mobility
AutoZone3.1×Cars & Mobility
Motorcycle touring19.72×Cars & Mobility
Harley Davidson and the Marlboro Man35.69×Movies & TV
Biker Boyz33.44×Movies & TV
Motorcycle rally20.99×Cars & Mobility
Custom motorcycle6.14×Cars & Mobility
Laconia Motorcycle Week29.38×Cars & Mobility
Touring motorcycle6.36×Cars & Mobility
Motorcycle club5.03×Cars & Mobility
Motorcycle safety18.94×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Coast Choppers audience
TraitClusterScore
PatriotismCONSERVATISM2.5
Risk AppetiteTHRILL1.61
ExtroversionTHRILL1.6
DIY MentalityTHRILL1.39
IndividualismJOY1.37
Need for SecurityCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for West Coast Choppers
CountryShare
United States43.2%
Japan7.8%
Italy5.7%

See West Coast Choppers audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does West Coast Choppers have in United States?

West Coast Choppers has an estimated audience of 1,318,918 people in United States, concentrated in California and Texas.

What is the gender split and age of West Coast Choppers fans?

18.3% of West Coast Choppers fans are female, 81.7% are male, with an average age of 43.0 years.

Which brands do West Coast Choppers fans like most?

West Coast Choppers fans show strongest brand affinity for Chopper (motorcycle) (19.05×), Sturgis Motorcycle Rally (24.7×), and Harley-Davidson Street (33.06×) over the country average.

Where do West Coast Choppers fans live in United States?

West Coast Choppers fans in United States are most concentrated in California (reach 241,458), Texas (reach 141,078), and Florida (reach 75,705). These three regions account for the largest share of the active audience.

What other brands do West Coast Choppers fans also like?

Beyond West Coast Choppers itself, the audience over-indexes on Sturgis Motorcycle Rally (24.7×), Harley-Davidson Street (33.06×), Orange County Choppers (50.27×), and Sons of Anarchy (14.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Coast Choppers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.