Sturgis Motorcycle Rally Audience in United States

Sturgis Motorcycle Rally logo

Sturgis Motorcycle Rally has an estimated audience of 3,475,636 people in United States. 25.0% are female, 75.0% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: Israel, Urban Outfitters, Kennesaw State University, Minnesota, Pillow.

The average Sturgis Motorcycle Rally fan in United States is 45.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Urban Outfitters, Kennesaw State University, with strongest over-indexing on Israel (4.4× the country average). Demographically, the Sturgis Motorcycle Rally audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Event

Demographics of Sturgis Motorcycle Rally fans

Demographic split for Sturgis Motorcycle Rally audience in United States
MetricValue
Female25.0%
Male75.0%
Average age45.3
Estimated audience size3,475,636

Audience persona

The typical Sturgis Motorcycle Rally fan in United States is more male, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Sturgis Motorcycle Rally in United States
RegionReachAffinity
California167,5140.44×
Texas162,5220.54×
Florida107,3330.46×
South Dakota96,20211.97×
Illinois77,0950.67×
New York68,1470.35×
Michigan63,9870.7×
Ohio63,4700.59×
Colorado61,3251.12×
Pennsylvania59,5880.51×
Minnesota57,4011.15×
North Carolina55,3190.53×
Tennessee52,7150.76×
Indiana51,3210.81×
Missouri48,2250.86×
Washington47,8690.69×
Georgia47,8360.45×
Wisconsin47,4600.91×
Arizona47,2450.67×
Virginia38,3610.45×
Iowa36,1951.26×
Oregon33,0670.83×
Kentucky30,9030.71×
Oklahoma30,2840.78×
New Jersey29,9490.34×
Alabama29,9130.62×
Massachusetts27,9200.41×
Louisiana27,5630.61×
South Carolina27,3990.52×
Kansas25,3810.93×
Utah24,6290.79×
Arkansas23,7330.83×
Nebraska23,3131.34×
Mississippi21,7140.76×
Montana21,1352.19×
Maryland20,5030.34×
Nevada19,6250.58×
Wyoming18,8903.67×
Idaho18,8411.08×
Connecticut14,2510.41×
North Dakota14,1001.97×
New Mexico12,2110.7×
New Hampshire11,2720.82×
West Virginia10,7320.66×
Maine6,0020.48×
Vermont5,5370.91×
Hawaii5,0980.34×
Rhode Island4,0350.36×
Delaware3,6130.38×
Alaska3,4130.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sturgis Motorcycle Rally audience
BrandAffinityCategory
Israel4.4×Travel & Leisure
Urban Outfitters2.88×Shopping
Kennesaw State University16.69×Business & Career
Minnesota1.87×Travel & Leisure
Pillow1.69×Home & Garden
Keith Stanfield5.11×Movies & TV
Irrigation sprinkler7.5×Home & Garden
N1 road (South Africa)3.05×Travel & Leisure
MK3.05×Music & Radio
UK garage3.94×Music & Radio
Electrolyte2.93×Health
Noodle (Gorillaz)2.17×Music & Radio
Jaws2.84×Movies & TV
Diane Sawyer4.18×Movies & TV
Jc caylen20.44×Internet & Social Media
Arrietty6.76×Movies & TV
Pro-Ject1.86×Music & Radio
Monogram1.74×Home & Garden
Home staging2.35×Home & Garden
Embroidery Library6.92×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sturgis Motorcycle Rally audience
TraitClusterScore
PatriotismCONSERVATISM2.38
ExtroversionTHRILL1.49
Need for SecurityCONSERVATISM1.3
Risk AppetiteTHRILL1.25
DIY MentalityTHRILL1.24
IndividualismJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Sturgis Motorcycle Rally
CountryShare
United States91.8%
Canada6.2%
Italy0.2%

See Sturgis Motorcycle Rally audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Sturgis Motorcycle Rally have in United States?

Sturgis Motorcycle Rally has an estimated audience of 3,475,636 people in United States, concentrated in California and Texas.

What is the gender split and age of Sturgis Motorcycle Rally fans?

25.0% of Sturgis Motorcycle Rally fans are female, 75.0% are male, with an average age of 45.3 years.

Which brands do Sturgis Motorcycle Rally fans like most?

Sturgis Motorcycle Rally fans show strongest brand affinity for Israel (4.4×), Urban Outfitters (2.88×), and Kennesaw State University (16.69×) over the country average.

Where do Sturgis Motorcycle Rally fans live in United States?

Sturgis Motorcycle Rally fans in United States are most concentrated in California (reach 167,514), Texas (reach 162,522), and Florida (reach 107,333). These three regions account for the largest share of the active audience.

What other brands do Sturgis Motorcycle Rally fans also like?

Beyond Sturgis Motorcycle Rally itself, the audience over-indexes on Urban Outfitters (2.88×), Kennesaw State University (16.69×), Minnesota (1.87×), and Pillow (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sturgis Motorcycle Rally. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.