Rascasse Audience Intelligence

Sturgis Motorcycle Rally Audience in United States

A data profile of the people who buy, follow and care about Sturgis Motorcycle Rally in United States — modelled from more than twelve digital signal sources. Sturgis Motorcycle Rally has an estimated audience of 3,474,846 people in United States.

#108among Event in United States#326in Cars & Mobility

The average Sturgis Motorcycle Rally fan in United States is 45.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Touring motorcycle, Cruiser (motorcycle), Motorcycle helmet, with strongest over-indexing on Touring motorcycle (19.25× the country average).

Demographically, the Sturgis Motorcycle Rally audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sturgis Motorcycle Rally fan in United States is more male, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Touring motorcycle.

Category: Cars & Mobility · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sturgis Motorcycle Rally profile in United States.

Audience size
3.5M
in United States
Gender
25.0%♀
75.0% male
Age
45.3
average years
Country rank
#9084
Event in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sturgis Motorcycle Rally fans

25.0% are female, 75.0% are male, average age 45.3.

Fig. 02

Gender split

25.0%
Female
75.0%
Male
Demographic split for Sturgis Motorcycle Rally audience in United States
MetricValue
Female25.0%
Male75.0%
Average age45.3
Estimated audience size3,474,846
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Sturgis Motorcycle Rally audience in United States
Age bracketShare%
16-1912%
20-2911%
30-3915%
40-4926%
50+36%
Fig. 04

Worldwide distribution

91.8%

of the worldwide Sturgis Motorcycle Rally audience comes from United States.

Worldwide audience distribution share by country for Sturgis Motorcycle Rally
CountryShare
United States91.8%
Canada6.2%
Italy0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sturgis Motorcycle Rally audience in United States is strongest.

Fig. 05

Top regions by affinity

Sturgis Motorcycle Rally fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~100K12.36×
02Wyoming~20K3.55×
03Montana~20K2.02×
04North Dakota~10K1.96×
05Nebraska~20K1.41×
06Iowa~40K1.25×
07Colorado~60K1.06×
08Minnesota~50K1.04×
09Idaho~20K1.04×
10Kansas~30K0.98×
11Wisconsin~50K0.92×
12Arkansas~20K0.84×
13New Hampshire~10K0.83×
14Missouri~50K0.82×
15Indiana~50K0.81×
16Alaska~6K0.81×
17Oklahoma~30K0.80×
18Utah~20K0.79×
19Mississippi~20K0.79×
20West Virginia~10K0.77×
21New Mexico~10K0.75×
22Oregon~30K0.74×
23Kentucky~30K0.72×
24Tennessee~50K0.70×
25Washington~50K0.70×
26Delaware~7K0.70×
27Michigan~60K0.69×
28Maine~9K0.69×
29Rhode Island~8K0.69×
30Hawaii~10K0.66×
31Illinois~70K0.64×
32Alabama~30K0.64×
33Arizona~40K0.63×
34Louisiana~30K0.63×
35Nevada~20K0.63×
36Washington, District of Columbia~7K0.63×
37Ohio~60K0.60×
38South Carolina~30K0.58×
39Connecticut~20K0.55×
40Pennsylvania~60K0.51×
41North Carolina~50K0.51×
42Texas~100K0.49×
43Virginia~40K0.47×
44Georgia~50K0.46×
45Massachusetts~30K0.45×
46Maryland~30K0.44×
47Florida~100K0.43×
48California~200K0.40×
49New Jersey~40K0.40×
50New York~70K0.35×
Fig. 06

Affinity by region

Affinity by region — Sturgis Motorcycle Rally, United States
0.35×1.00×12.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sturgis Motorcycle Rally audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sturgis Motorcycle Rally audience
#·InterestCategoryAffinity×
01Laconia Motorcycle WeekCars & Mobility34.27×
02Daytona Bike WeekCars & Mobility32.70×
03West Coast ChoppersFashion & Accessoires24.70×
04J&P CyclesCars & Mobility24.08×
05Easy RiderMovies & TV22.00×
06Orange County ChoppersCars & Mobility21.58×
07Cruiser (motorcycle)Cars & Mobility21.29×
08Touring motorcycleCars & Mobility19.25×
09Motorcycle helmetCars & Mobility14.37×
10Bobber (motorcycle)Cars & Mobility12.83×
11Custom motorcycleCars & Mobility12.65×
12Chopper (motorcycle)Cars & Mobility11.73×
13Motorcycle accessoriesCars & Mobility11.19×
14Sons of AnarchyMovies & TV11.00×
15SuzukiCars & Mobility7.74×
16Harley-DavidsonCars & Mobility4.08×
17Discount TireShopping3.82×
18Chuck NorrisMovies & TV3.28×
19AutoZoneCars & Mobility2.81×
20NatureHome & Garden1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sturgis Motorcycle Rally audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sturgis Motorcycle Rally audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.71×
Risk AppetiteTHRILL1.64×
IndividualismJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sturgis Motorcycle Rally audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Healthy LifestyleBALANCE0.77×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sturgis Motorcycle Rally have in United States?

Sturgis Motorcycle Rally has an estimated audience of 3,474,846 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sturgis Motorcycle Rally fans?

25.0% of Sturgis Motorcycle Rally fans are female, 75.0% are male, with an average age of 45.3 years.

03

Which brands do Sturgis Motorcycle Rally fans like most?

Sturgis Motorcycle Rally fans show strongest brand affinity for Touring motorcycle (19.25×), Cruiser (motorcycle) (21.29×), and Motorcycle helmet (14.37×) over the country average.

04

Where do Sturgis Motorcycle Rally fans live in United States?

Sturgis Motorcycle Rally fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sturgis Motorcycle Rally fans also like?

Beyond Sturgis Motorcycle Rally itself, the audience over-indexes on Cruiser (motorcycle) (21.29×), Motorcycle helmet (14.37×), Custom motorcycle (12.65×), and Motorcycle accessories (11.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sturgis Motorcycle Rally. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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