Rascasse Audience Intelligence

Harley-Davidson Street Audience in United States

A data profile of the people who buy, follow and care about Harley-Davidson Street in United States — modelled from more than twelve digital signal sources. Harley-Davidson Street has an estimated audience of 1,347,719 people in United States.

#1624among POI in United States

The average Harley-Davidson Street fan in United States is 43.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Touring motorcycle, Motorcycle helmet, Cruiser (motorcycle), with strongest over-indexing on Touring motorcycle (40.23× the country average).

Demographically, the Harley-Davidson Street audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harley-Davidson Street fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Touring motorcycle.

Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harley-Davidson Street profile in United States.

Audience size
1.3M
in United States
Gender
19.6%♀
80.4% male
Age
43.3
average years
Country rank
#19196
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harley-Davidson Street fans

19.6% are female, 80.4% are male, average age 43.3.

Fig. 02

Gender split

19.6%
Female
80.4%
Male
Demographic split for Harley-Davidson Street audience in United States
MetricValue
Female19.6%
Male80.4%
Average age43.3
Estimated audience size1,347,719
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Harley-Davidson Street audience in United States
Age bracketShare%
16-1915%
20-2912%
30-3917%
40-4925%
50+30%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Harley-Davidson Street audience comes from United States.

Worldwide audience distribution share by country for Harley-Davidson Street
CountryShare
United States29.3%
India9.1%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harley-Davidson Street audience in United States is strongest.

Fig. 05

Top regions by affinity

Harley-Davidson Street fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~3K1.17×
02Vermont~3K1.12×
03South Dakota~3K1.11×
04Alaska~3K1.10×
05Montana~4K1.06×
06West Virginia~7K1.05×
07New Hampshire~6K1.05×
08Delaware~4K1.05×
09Rhode Island~4K1.04×
10New Mexico~7K1.03×
11Hawaii~6K1.03×
12Maine~5K1.02×
13Idaho~7K1.01×
14Nebraska~7K1.00×
15Indiana~20K0.99×
16Mississippi~10K0.99×
17Arkansas~10K0.99×
18Washington, District of Columbia~4K0.99×
19Wisconsin~20K0.98×
20Kentucky~20K0.98×
21Oklahoma~10K0.98×
22Utah~10K0.98×
23Kansas~10K0.98×
24Iowa~10K0.97×
25Tennessee~30K0.96×
26Louisiana~20K0.96×
27Ohio~40K0.95×
28Michigan~30K0.95×
29Alabama~20K0.95×
30Connecticut~10K0.95×
31Nevada~10K0.95×
32Missouri~20K0.94×
33Colorado~20K0.94×
34South Carolina~20K0.94×
35Oregon~10K0.94×
36Arizona~30K0.93×
37Minnesota~20K0.93×
38Pennsylvania~40K0.91×
39Maryland~20K0.91×
40Washington~20K0.90×
41Massachusetts~20K0.90×
42North Carolina~40K0.89×
43Virginia~30K0.89×
44New Jersey~30K0.88×
45Illinois~40K0.87×
46Georgia~40K0.87×
47Florida~80K0.85×
48California~100K0.83×
49Texas~90K0.79×
50New York~60K0.77×
Fig. 06

Affinity by region

Affinity by region — Harley-Davidson Street, United States
0.77×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harley-Davidson Street audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harley-Davidson Street audience
#·InterestCategoryAffinity×
01Laconia Motorcycle WeekCars & Mobility118.52×
02Kansas Jayhawks men's basketballSports61.50×
03J&P CyclesCars & Mobility49.67×
04Touring motorcycleCars & Mobility40.23×
05Cruiser (motorcycle)Cars & Mobility38.38×
06Motorcycle helmetCars & Mobility37.93×
07West Coast ChoppersFashion & Accessoires33.06×
08Orange County ChoppersCars & Mobility29.41×
09Easy RiderMovies & TV27.46×
10Bobber (motorcycle)Cars & Mobility22.99×
11Custom motorcycleCars & Mobility22.03×
12Motorcycle accessoriesCars & Mobility19.49×
13Chopper (motorcycle)Cars & Mobility17.25×
14Obsessed (2009 film)Movies & TV15.15×
15Sons of AnarchyMovies & TV12.26×
16Automotive lightingCars & Mobility7.53×
17Discount TireShopping5.07×
18Solar energyHome & Garden3.74×
19FedExBusiness & Career3.39×
20AutoZoneCars & Mobility2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harley-Davidson Street audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harley-Davidson Street audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.71×
Risk AppetiteTHRILL2.04×
Convenience OrientationPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harley-Davidson Street audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.65×
CreativityOPEN0.66×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harley-Davidson Street have in United States?

Harley-Davidson Street has an estimated audience of 1,347,719 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Harley-Davidson Street fans?

19.6% of Harley-Davidson Street fans are female, 80.4% are male, with an average age of 43.3 years.

03

Which brands do Harley-Davidson Street fans like most?

Harley-Davidson Street fans show strongest brand affinity for Touring motorcycle (40.23×), Motorcycle helmet (37.93×), and Cruiser (motorcycle) (38.38×) over the country average.

04

Where do Harley-Davidson Street fans live in United States?

Harley-Davidson Street fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Harley-Davidson Street fans also like?

Beyond Harley-Davidson Street itself, the audience over-indexes on Motorcycle helmet (37.93×), Cruiser (motorcycle) (38.38×), Laconia Motorcycle Week (118.52×), and Custom motorcycle (22.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Harley-Davidson Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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