Harley-Davidson Street Audience in United States
Harley-Davidson Street has an estimated audience of 1,347,719 people in United States. 19.6% are female, 80.4% are male, average age 43.3. Top brand affinities: Urban Outfitters, Jc caylen, Israel, Kennesaw State University, N1 road (South Africa).
Top brand affinities include Urban Outfitters, Jc caylen, Israel, with strongest over-indexing on Urban Outfitters (3.12× the country average). Demographically, the Harley-Davidson Street audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Type: POI
Demographics of Harley-Davidson Street fans
| Metric | Value |
|---|---|
| Female | 19.6% |
| Male | 80.4% |
| Average age | 43.3 |
| Estimated audience size | 1,347,719 |
Audience persona
The typical Harley-Davidson Street fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 3.12× | Shopping |
| Jc caylen | 65.41× | Internet & Social Media |
| Israel | 2.76× | Travel & Leisure |
| Kennesaw State University | 16.69× | Business & Career |
| N1 road (South Africa) | 4.33× | Travel & Leisure |
| Writers Guild of America | 30.95× | Literature |
| Keith Stanfield | 6.36× | Movies & TV |
| Minnesota | 1.69× | Travel & Leisure |
| Irrigation sprinkler | 7.71× | Home & Garden |
| Nebraska Cornhuskers football | 2.71× | Sports |
| UK garage | 3.75× | Music & Radio |
| WESH | 3.33× | Movies & TV |
| Electrolyte | 3.17× | Health |
| ABC 7 Chicago | 2.84× | Movies & TV |
| MK | 2.6× | Music & Radio |
| Nebraska | 1.62× | Travel & Leisure |
| Monogram | 2.27× | Home & Garden |
| Hog Hunting | 1.98× | Sports |
| Winemaking | 2.34× | Food & Beverages |
| Wikia | 1.7× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.37 |
| Risk Appetite | THRILL | 1.41 |
| Family Orientation | CONSERVATISM | 1.37 |
| Extroversion | THRILL | 1.32 |
| Need for Security | CONSERVATISM | 1.32 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| India | 9.1% |
| Japan | 7.8% |
See Harley-Davidson Street audiences in other countries
More audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Harley-Davidson Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.