Harley-Davidson Street Audience in United States
Harley-Davidson Street has an estimated audience of 1,347,719 people in United States. 19.6% are female, 80.4% are male, average age 43.3. Top brand affinities: Motorcycle helmet, Touring motorcycle, Chopper (motorcycle), Laconia Motorcycle Week, Cruiser (motorcycle).
Top brand affinities include Motorcycle helmet, Touring motorcycle, Chopper (motorcycle), with strongest over-indexing on Motorcycle helmet (29.89× the country average). Demographically, the Harley-Davidson Street audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Type: POI
Demographics of Harley-Davidson Street fans
| Metric | Value |
|---|---|
| Female | 19.6% |
| Male | 80.4% |
| Average age | 43.3 |
| Estimated audience size | 1,347,719 |
Audience persona
The typical Harley-Davidson Street fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycle helmet | 29.89× | Cars & Mobility |
| Touring motorcycle | 20.8× | Cars & Mobility |
| Chopper (motorcycle) | 16.45× | Cars & Mobility |
| Laconia Motorcycle Week | 65.41× | Cars & Mobility |
| Cruiser (motorcycle) | 19× | Cars & Mobility |
| Custom motorcycle | 12.22× | Cars & Mobility |
| PSV Eindhoven | 50.77× | Sports |
| Motorcycle accessories | 10.66× | Cars & Mobility |
| Obsessed (2009 film) | 12.44× | Movies & TV |
| Kansas Jayhawks men's basketball | 24.63× | Sports |
| West Coast Choppers | 18.1× | Fashion & Accessoires |
| Suzuki | 7.71× | Cars & Mobility |
| Ducati | 8.73× | Cars & Mobility |
| Discount Tire | 3.86× | Shopping |
| Planet Fitness | 2.45× | Sports |
| Sons of Anarchy | 8.23× | Movies & TV |
| AutoZone | 2.43× | Cars & Mobility |
| Bass guitar | 3.09× | Music & Radio |
| J&P Cycles | 20.45× | Cars & Mobility |
| Golf Channel | 3.32× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.37 |
| Risk Appetite | THRILL | 1.41 |
| Family Orientation | CONSERVATISM | 1.37 |
| Extroversion | THRILL | 1.32 |
| Need for Security | CONSERVATISM | 1.32 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| India | 9.1% |
| Japan | 7.8% |
See Harley-Davidson Street audiences in other countries
More audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Harley-Davidson Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.