Harley Davidson and the Marlboro Man Audience in United States

Harley Davidson and the Marlboro Man logo

Harley Davidson and the Marlboro Man has an estimated audience of 430,026 people in United States. 25.0% are female, 75.0% are male, average age 44.1. Top regions: Texas, California, Florida. Top brand affinities: Car Seat Headrest, Israel, Minnesota, Tiffany Haddish, Kennesaw State University.

The average Harley Davidson and the Marlboro Man fan in United States is 44.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Car Seat Headrest, Israel, Minnesota, with strongest over-indexing on Car Seat Headrest (41.42× the country average). Demographically, the Harley Davidson and the Marlboro Man audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Harley Davidson and the Marlboro Man fans

Demographic split for Harley Davidson and the Marlboro Man audience in United States
MetricValue
Female25.0%
Male75.0%
Average age44.1
Estimated audience size430,026

Audience persona

The typical Harley Davidson and the Marlboro Man fan in United States is more male, around 44.1 years old, with strong Risk Appetite tendencies and a notable affinity for Car Seat Headrest.

Top regions in United States

Top regions ranked by reach for Harley Davidson and the Marlboro Man in United States
RegionReachAffinity
Texas30,0640.81×
California25,0670.53×
Florida17,1340.59×
Ohio15,4401.17×
Pennsylvania12,6140.87×
New York12,0510.5×
Illinois11,9200.83×
North Carolina11,8400.92×
Tennessee11,6761.35×
Indiana11,0261.4×
Michigan10,8830.97×
Missouri9,8841.43×
Georgia9,8220.74×
Kentucky9,6021.78×
Arizona8,2640.94×
Oklahoma8,1631.71×
Virginia7,2880.7×
Wisconsin7,1641.11×
Washington6,6410.77×
South Carolina5,9890.93×
Alabama5,9090.98×
Minnesota5,8830.95×
Colorado5,7420.85×
Arkansas5,7161.61×
Iowa5,4751.55×
Louisiana5,1100.92×
Oregon4,9081×
New Jersey4,7550.43×
Kansas4,5031.33×
Massachusetts4,2630.5×
Mississippi4,0551.14×
West Virginia3,7111.85×
Maryland3,5010.47×
Nevada3,0970.74×
Nebraska2,8421.32×
Utah2,6960.7×
Connecticut2,5680.6×
New Mexico2,5461.18×
Idaho2,4321.13×
Montana1,8101.52×
New Hampshire1,6550.98×
Maine1,5851.03×
South Dakota1,5251.53×
North Dakota1,4481.64×
Wyoming1,0361.63×
Rhode Island7640.56×
Vermont7060.94×
Alaska6970.76×
Hawaii6930.38×
Delaware5500.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harley Davidson and the Marlboro Man audience
BrandAffinityCategory
Car Seat Headrest41.42×Music & Radio
Israel4.07×Travel & Leisure
Minnesota2.91×Travel & Leisure
Tiffany Haddish6.52×Movies & TV
Kennesaw State University16.69×Business & Career
Keith Stanfield7.18×Movies & TV
Alaska1.86×Travel & Leisure
Endless Space23.44×Games
Vocal harmony4.18×Music & Radio
Unique Gifts2.19×Shopping
N1 road (South Africa)3.08×Travel & Leisure
Hog Hunting2.48×Sports
Nebraska Cornhuskers football2.59×Sports
Grinch2.84×Movies & TV
Birthday Gifts2.17×Kids & Family
Soldier Soldier39.08×Movies & TV
WESH2.88×Movies & TV
Nebraska1.59×Travel & Leisure
ABC 7 Chicago2.47×Movies & TV
Quick Hit Slots11.59×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harley Davidson and the Marlboro Man audience
TraitClusterScore
Risk AppetiteTHRILL2.98
PatriotismCONSERVATISM2.15
Need for SecurityCONSERVATISM1.72
LGBTQ+ IdentityOPEN1.62
ExtroversionTHRILL1.6
TraditionCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Harley Davidson and the Marlboro Man
CountryShare
United States48.1%
United Kingdom6.4%
Italy6.3%

See Harley Davidson and the Marlboro Man audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Harley Davidson and the Marlboro Man have in United States?

Harley Davidson and the Marlboro Man has an estimated audience of 430,026 people in United States, concentrated in Texas and California.

What is the gender split and age of Harley Davidson and the Marlboro Man fans?

25.0% of Harley Davidson and the Marlboro Man fans are female, 75.0% are male, with an average age of 44.1 years.

Which brands do Harley Davidson and the Marlboro Man fans like most?

Harley Davidson and the Marlboro Man fans show strongest brand affinity for Car Seat Headrest (41.42×), Israel (4.07×), and Minnesota (2.91×) over the country average.

Where do Harley Davidson and the Marlboro Man fans live in United States?

Harley Davidson and the Marlboro Man fans in United States are most concentrated in Texas (reach 30,064), California (reach 25,067), and Florida (reach 17,134). These three regions account for the largest share of the active audience.

What other brands do Harley Davidson and the Marlboro Man fans also like?

Beyond Harley Davidson and the Marlboro Man itself, the audience over-indexes on Israel (4.07×), Minnesota (2.91×), Tiffany Haddish (6.52×), and Kennesaw State University (16.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harley Davidson and the Marlboro Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.