Rascasse Audience Intelligence

Harley Davidson and the Marlboro Man Audience in United States

A data profile of the people who buy, follow and care about Harley Davidson and the Marlboro Man in United States — modelled from more than twelve digital signal sources. Harley Davidson and the Marlboro Man has an estimated audience of 388,828 people in United States.

#113among Action in United States#3752among Movie / TV Show / Series in United States#7752in Movies & TV

The average Harley Davidson and the Marlboro Man fan in United States is 44.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Apache (rapper), Role-playing, J&P Cycles, with strongest over-indexing on Apache (rapper) (169.79× the country average).

Demographically, the Harley Davidson and the Marlboro Man audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harley Davidson and the Marlboro Man fan in United States is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Apache (rapper).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harley Davidson and the Marlboro Man profile in United States.

Audience size
389K
in United States
Gender
25.0%♀
75.0% male
Age
44.1
average years
Country rank
#42227
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harley Davidson and the Marlboro Man viewers

25.0% are female, 75.0% are male, average age 44.1.

Fig. 02

Gender split

25.0%
Female
75.0%
Male
Demographic split for Harley Davidson and the Marlboro Man audience in United States
MetricValue
Female25.0%
Male75.0%
Average age44.1
Estimated audience size388,828
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Harley Davidson and the Marlboro Man audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3917%
40-4926%
50+32%
Fig. 04

Worldwide distribution

45.1%

of the worldwide Harley Davidson and the Marlboro Man audience comes from United States.

Worldwide audience distribution share by country for Harley Davidson and the Marlboro Man
CountryShare
United States45.1%
Italy6.4%
Japan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harley Davidson and the Marlboro Man audience in United States is strongest.

Fig. 05

Top regions by affinity

Harley Davidson and the Marlboro Man fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~3K1.73×
02Kentucky~9K1.63×
03Oklahoma~7K1.55×
04North Dakota~1K1.52×
05Iowa~5K1.47×
06Arkansas~5K1.47×
07South Dakota~1K1.47×
08Wyoming<1K1.45×
09Montana~2K1.36×
10Missouri~9K1.32×
11Tennessee~10K1.29×
12Indiana~10K1.28×
13Nebraska~3K1.25×
14Kansas~4K1.24×
15Idaho~3K1.21×
16New Mexico~3K1.17×
17Wisconsin~7K1.13×
18Mississippi~4K1.11×
19Ohio~10K1.10×
20Maine~2K1.05×
21Alaska<1K1.02×
22Alabama~6K1.01×
23New Hampshire~2K0.99×
24Oregon~5K0.98×
25Arizona~9K0.97×
26Minnesota~6K0.97×
27Michigan~10K0.94×
28South Carolina~6K0.91×
29Louisiana~5K0.91×
30North Carolina~10K0.86×
31Colorado~6K0.85×
32Pennsylvania~10K0.84×
33Washington~7K0.81×
34Texas~30K0.79×
35Illinois~10K0.78×
36Nevada~3K0.78×
37Utah~3K0.76×
38Delaware<1K0.76×
39Rhode Island~1K0.75×
40Georgia~10K0.72×
41Virginia~7K0.71×
42Hawaii~1K0.68×
43Connecticut~3K0.66×
44Washington, District of Columbia<1K0.63×
45Florida~20K0.60×
46California~30K0.57×
47Massachusetts~5K0.57×
48Maryland~4K0.55×
49New York~10K0.50×
50New Jersey~5K0.50×
Fig. 06

Affinity by region

Affinity by region — Harley Davidson and the Marlboro Man, United States
0.50×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harley Davidson and the Marlboro Man audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harley Davidson and the Marlboro Man audience
#·InterestCategoryAffinity×
01Apache (rapper)Music & Radio169.79×
02J&P CyclesCars & Mobility62.80×
03Easy RiderMovies & TV51.70×
04Orange County ChoppersCars & Mobility43.83×
05Role-playingGames38.34×
06West Coast ChoppersFashion & Accessoires35.69×
07Tobacco pipeFood & Beverages20.00×
08Guy RitchieMovies & TV20.00×
09PonyoMovies & TV20.00×
10Kiki's Delivery ServiceMovies & TV20.00×
11FuddruckersFood & Beverages20.00×
12Cruiser (motorcycle)Cars & Mobility19.74×
13Camel (cigarette)Food & Beverages18.17×
14Touring motorcycleCars & Mobility16.24×
15Motorcycle helmetCars & Mobility11.62×
16Motorcycle accessoriesCars & Mobility10.55×
17Custom motorcycleCars & Mobility10.01×
18Chopper (motorcycle)Cars & Mobility9.94×
19Extreme sportSports6.56×
20AutoZoneCars & Mobility3.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harley Davidson and the Marlboro Man audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harley Davidson and the Marlboro Man audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.81×
Risk AppetiteTHRILL3.34×
Need for SecurityCONSERVATISM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harley Davidson and the Marlboro Man audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
Healthy LifestyleBALANCE0.66×
Pet OwnershipJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harley Davidson and the Marlboro Man have in United States?

Harley Davidson and the Marlboro Man has an estimated audience of 388,828 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Harley Davidson and the Marlboro Man viewers?

25.0% of Harley Davidson and the Marlboro Man fans are female, 75.0% are male, with an average age of 44.1 years.

03

Which brands do Harley Davidson and the Marlboro Man fans like most?

Harley Davidson and the Marlboro Man fans show strongest brand affinity for Apache (rapper) (169.79×), Role-playing (38.34×), and J&P Cycles (62.8×) over the country average.

04

Where do Harley Davidson and the Marlboro Man fans live in United States?

Harley Davidson and the Marlboro Man fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Harley Davidson and the Marlboro Man fans also like?

Beyond Harley Davidson and the Marlboro Man itself, the audience over-indexes on Role-playing (38.34×), J&P Cycles (62.8×), Touring motorcycle (16.24×), and Cruiser (motorcycle) (19.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action audiences in United States

See Harley Davidson and the Marlboro Man audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Harley Davidson and the Marlboro Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →