A data profile of the people who buy, follow and care about Horror movies in South Africa — modelled from more than twelve digital signal sources. Horror movies has an estimated audience of 1,410,209 people in South Africa.
Horror movies has an estimated audience of 1,410,209 people in South Africa. 48.7% are female, 51.3% are male, average age 36.0. Top brand affinities: Symbian, Erlang (programming language), Attachment theory, Interpersonal attraction, Web fiction.
Top brand affinities include Symbian, Erlang (programming language), Attachment theory, with strongest over-indexing on Symbian (1.52× the country average).
Demographically, the Horror movies audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Social Media Usage, Spirituality.
The typical Horror movies fan in South Africa is balanced, around 36.0 years old, with strong Social Media Usage tendencies and a notable affinity for Symbian.
The key figures that characterise the Horror movies profile in South Africa.
48.7% are female, 51.3% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 36.0 |
| Estimated audience size | 1,410,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Horror movies audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
The strongest cross-interests of the Horror movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dylan O’Brien | Movies & TV | 2.23× | ||
| 02 | Illuminati (comics) | Literature | 2.00× | ||
| 03 | Young-adult fiction | Literature | 1.99× | ||
| 04 | Aliens (film) | Movies & TV | 1.91× | ||
| 05 | Jensen Ackles | Movies & TV | 1.73× | ||
| 06 | Web fiction | Literature | 1.68× | ||
| 07 | Erlang (programming language) | Technology & Electronics | 1.64× | ||
| 08 | Mondo film | Movies & TV | 1.64× | ||
| 09 | Horror fiction | Movies & TV | 1.63× | ||
| 10 | Psychological thriller | Literature | 1.60× | ||
| 11 | Courtship | Business & Career | 1.58× | ||
| 12 | Summer camp | Kids & Family | 1.58× | ||
| 13 | Attachment theory | Kids & Family | 1.54× | ||
| 14 | Stomach | Health | 1.54× | ||
| 15 | Cows | Music & Radio | 1.54× | ||
| 16 | Texting | Technology & Electronics | 1.53× | ||
| 17 | Jason Momoa | Movies & TV | 1.53× | ||
| 18 | Gerard Butler | Movies & TV | 1.53× | ||
| 19 | Symbian | Technology & Electronics | 1.52× | ||
| 20 | Interpersonal attraction | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Spirituality | BALANCE | 0.96× | |
| Travelling | THRILL | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.58× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Travelling | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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