Rascasse Audience Intelligence

Horror movies Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Horror movies in United Arab Emirates — modelled from more than twelve digital signal sources. Horror movies has an estimated audience of 1,897,707 people in United Arab Emirates.

#9among Movie genre in United Arab Emirates
#281among Topic in United Arab Emirates
#21in Movies & TV

The average Horror movies fan in United Arab Emirates is 35.0 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Indo-Iranian languages, Cinema of Bangladesh, Prime Minister of Bangladesh, with strongest over-indexing on Indo-Iranian languages (1.66× the country average).

Demographically, the Horror movies audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Social Media Usage, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Horror movies fan in United Arab Emirates is more male, around 35.0 years old, with strong Social Media Usage tendencies and a notable affinity for Indo-Iranian languages.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Horror movies profile in United Arab Emirates.

Audience size
1.9M
in United Arab Emirates
Gender
28.4%
71.6% male
Age
35.0
average years
Country rank
#382
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horror movies fans

28.4% are female, 71.6% are male, average age 35.0.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for Horror movies audience in United Arab Emirates
MetricValue
Female28.4%
Male71.6%
Average age35.0
Estimated audience size1,897,707
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Horror movies audience in United Arab Emirates
Age bracketShare%
16-1915%
20-2936%
30-3930%
40-4914%
50+6%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Horror movies audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Horror movies
CountryShare
United States22.4%
India5.6%
China4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horror movies audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Horror movies fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Ajman~200K1.21×
02Emirate of Sharjah~500K1.15×
03Ras Al Khaimah~100K1.09×
04Emirate of Abu Dhabi~700K0.90×
05Fujairah~40K0.90×
06Dubai~1M0.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horror movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horror movies audience
#·InterestCategoryAffinity×
01Angela White (athlete)Movies & TV1.81×
02Horror fictionMovies & TV1.72×
03The ConjuringMovies & TV1.72×
04Chaupal, Himachal PradeshTravel & Leisure1.69×
05Indo-Iranian languagesPolitics & Society1.66×
06FeaturetteMovies & TV1.61×
07Prime Minister of BangladeshPolitics & Society1.60×
08Cinema of BangladeshMovies & TV1.59×
09Warner Bros. Movie World - Gold Coast, AustraliaTravel & Leisure1.59×
10HumorismLiterature1.58×
11HoaxInternet & Social Media1.58×
12Home videoMovies & TV1.57×
13MujraArts & Culture1.56×
14Haryanvi languagePolitics & Society1.56×
15Cinema of West BengalMovies & TV1.55×
16Repetition (music)Topic1.54×
17Sanjay DuttMovies & TV1.52×
18Wild fisheriesTravel & Leisure1.51×
19SahibPolitics & Society1.51×
20Western swingMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horror movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Horror movies audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.94×
PatriotismCONSERVATISM0.93×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Horror movies audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
Social Media UsageJOY0.94×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Horror movies have in United Arab Emirates?

Horror movies has an estimated audience of 1,897,707 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Horror movies fans?

28.4% of Horror movies fans are female, 71.6% are male, with an average age of 35.0 years.

03

Which brands do Horror movies fans like most?

Horror movies fans show strongest brand affinity for Indo-Iranian languages (1.66×), Cinema of Bangladesh (1.59×), and Prime Minister of Bangladesh (1.6×) over the country average.

04

Where do Horror movies fans live in United Arab Emirates?

Horror movies fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~700K), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Horror movies fans also like?

Beyond Horror movies itself, the audience over-indexes on Cinema of Bangladesh (1.59×), Prime Minister of Bangladesh (1.6×), Home video (1.57×), and Horror fiction (1.72×) compared to the United Arab Emirates average.

Appendix

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How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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