A data profile of the people who buy, follow and care about Horror movies in Indonesia — modelled from more than twelve digital signal sources. Horror movies has an estimated audience of 8,005,195 people in Indonesia.
The average Horror movies fan in Indonesia is 34.9 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Web fiction, Mara Region, Milea, Ioannina, with strongest over-indexing on Web fiction (2.21× the country average).
Demographically, the Horror movies audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Horror movies fan in Indonesia is balanced, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for Web fiction.
The key figures that characterise the Horror movies profile in Indonesia.
46.4% are female, 53.6% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 34.9 |
| Estimated audience size | 8,005,195 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Horror movies audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
Where the Horror movies audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~1M | 1.93× | |
| 02 | Banten | ~500K | 1.61× | |
| 03 | Special Region of Yogyakarta | ~200K | 1.47× | |
| 04 | Riau Islands | ~100K | 1.47× | |
| 05 | West Java | ~2M | 1.45× | |
| 06 | Bali | ~200K | 1.36× | |
| 07 | West Kalimantan | ~100K | 1.26× | |
| 08 | North Sulawesi | ~100K | 1.25× | |
| 09 | East Java | ~1M | 1.15× | |
| 10 | Central Kalimantan | ~70K | 1.11× | |
| 11 | South Kalimantan | ~100K | 1.06× | |
| 12 | East Kalimantan | ~100K | 1.04× | |
| 13 | North Sumatra | ~400K | 1.01× | |
| 14 | Bangka-Belitung Islands | ~40K | 0.98× | |
| 15 | North Kalimantan | ~20K | 0.97× | |
| 16 | West Papua | ~20K | 0.97× | |
| 17 | Central Java | ~700K | 0.96× | |
| 18 | South Sumatra | ~200K | 0.95× | |
| 19 | Maluku | ~30K | 0.95× | |
| 20 | West Sulawesi | ~30K | 0.95× | |
| 21 | Riau | ~200K | 0.94× | |
| 22 | Bengkulu | ~60K | 0.94× | |
| 23 | Gorontalo (disambiguation)(2) | ~30K | 0.94× | |
| 24 | South Sulawesi | ~200K | 0.93× | |
| 25 | Papua (province) | ~40K | 0.93× | |
| 26 | North Maluku | ~30K | 0.92× | |
| 27 | Lampung | ~100K | 0.91× | |
| 28 | Jambi | ~80K | 0.91× | |
| 29 | Central Sulawesi | ~70K | 0.91× | |
| 30 | Southeast Sulawesi | ~50K | 0.90× | |
| 31 | Aceh | ~100K | 0.88× | |
| 32 | West Sumatra | ~100K | 0.87× | |
| 33 | West Nusa Tenggara | ~80K | 0.84× | |
| 34 | East Nusa Tenggara | ~70K | 0.84× |
The strongest cross-interests of the Horror movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arranged marriage | Kids & Family | 3.48× | ||
| 02 | Stepfamily | Kids & Family | 3.11× | ||
| 03 | Manhwa | Literature | 2.22× | ||
| 04 | Web fiction | Literature | 2.21× | ||
| 05 | Ana de Armas | Movies & TV | 1.94× | ||
| 06 | Mara Region | Travel & Leisure | 1.78× | ||
| 07 | Film series | Movies & TV | 1.70× | ||
| 08 | Barbar, Bahrain | Travel & Leisure | 1.68× | ||
| 09 | Tanzania | Travel & Leisure | 1.67× | ||
| 10 | Wildebeest | Pets & Animals | 1.63× | ||
| 11 | MK | Music & Radio | 1.62× | ||
| 12 | Aga Khan University | Business & Career | 1.60× | ||
| 13 | Milea, Ioannina | Travel & Leisure | 1.59× | ||
| 14 | viki | Movies & TV | 1.57× | ||
| 15 | Goyang | Travel & Leisure | 1.55× | ||
| 16 | HD Movies | Movies & TV | 1.54× | ||
| 17 | Inter-Services Intelligence | Politics & Society | 1.54× | ||
| 18 | Seram Island | Travel & Leisure | 1.53× | ||
| 19 | Line Webtoon | Internet & Social Media | 1.53× | ||
| 20 | Deutsches Historisches Museum | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.01× | |
| Individualism | JOY | 0.73× | |
| Design Affinity | PREMIUM | 0.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.34× | |
| Patriotism | CONSERVATISM | 0.34× | |
| Healthy Lifestyle | BALANCE | 0.35× |
Horror movies has an estimated audience of 8,005,195 people in Indonesia, concentrated in West Java and Jakarta.
46.4% of Horror movies fans are female, 53.6% are male, with an average age of 34.9 years.
Horror movies fans show strongest brand affinity for Web fiction (2.21×), Mara Region (1.78×), and Milea, Ioannina (1.59×) over the country average.
Horror movies fans in Indonesia are most concentrated in West Java (reach ~2M), Jakarta (reach ~1M), and East Java (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Horror movies itself, the audience over-indexes on Mara Region (1.78×), Milea, Ioannina (1.59×), Goyang (1.55×), and Tanzania (1.67×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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