A data profile of the people who buy, follow and care about Horror movies in Colombia — modelled from more than twelve digital signal sources. Horror movies has an estimated audience of 3,469,863 people in Colombia.
Horror movies has an estimated audience of 3,469,863 people in Colombia. 49.7% are female, 50.3% are male, average age 34.6. Top brand affinities: Guillermo del Toro, Pucca, Eudora, Kansas, Gran Vía (Madrid), Social exclusion.
Top brand affinities include Guillermo del Toro, Pucca, Eudora, Kansas, with strongest over-indexing on Guillermo del Toro (2.04× the country average).
Demographically, the Horror movies audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Indulgence, Risk Appetite.
The typical Horror movies fan in Colombia is balanced, around 34.6 years old, with strong Indulgence tendencies and a notable affinity for Guillermo del Toro.
The key figures that characterise the Horror movies profile in Colombia.
49.7% are female, 50.3% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 34.6 |
| Estimated audience size | 3,469,863 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Horror movies audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
The strongest cross-interests of the Horror movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Guillermo del Toro | Movies & TV | 2.04× | ||
| 02 | Eudora, Kansas | Travel & Leisure | 1.91× | ||
| 03 | SOCAR | Business & Career | 1.82× | ||
| 04 | Nikolaj Coster-Waldau | Movies & TV | 1.68× | ||
| 05 | Sara Lee Corporation | Food & Beverages | 1.61× | ||
| 06 | Pucca | Movies & TV | 1.60× | ||
| 07 | Gran Vía (Madrid) | Travel & Leisure | 1.60× | ||
| 08 | Social exclusion | Politics & Society | 1.60× | ||
| 09 | Matchington Mansion | Games | 1.58× | ||
| 10 | Grave goods | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.05× | |
| Risk Appetite | THRILL | 1.04× | |
| Career Orientation | POWER | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Individualism | JOY | 0.52× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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