A data profile of the people who buy, follow and care about Horror movies in Argentina — modelled from more than twelve digital signal sources. Horror movies has an estimated audience of 1,588,649 people in Argentina.
Horror movies has an estimated audience of 1,588,649 people in Argentina. 56.7% are female, 43.3% are male, average age 36.1. Top brand affinities: ANSES, Angelique Boyer, Guillermo del Toro, Tragedy, Attachment theory.
Top brand affinities include ANSES, Angelique Boyer, Guillermo del Toro, with strongest over-indexing on ANSES (1.58× the country average).
Demographically, the Horror movies audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Risk Appetite.
The typical Horror movies fan in Argentina is more female, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for ANSES.
The key figures that characterise the Horror movies profile in Argentina.
56.7% are female, 43.3% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 36.1 |
| Estimated audience size | 1,588,649 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 16% |
of the worldwide Horror movies audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
The strongest cross-interests of the Horror movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Guillermo del Toro | Movies & TV | 2.43× | ||
| 02 | Milagro, Ecuador | Travel & Leisure | 1.75× | ||
| 03 | Coraline (film) | Movies & TV | 1.70× | ||
| 04 | Trieste | Travel & Leisure | 1.69× | ||
| 05 | Norbit | Movies & TV | 1.66× | ||
| 06 | Princesa (2001 film) | Movies & TV | 1.66× | ||
| 07 | Caso Cerrado | Movies & TV | 1.65× | ||
| 08 | Pharmacology | Business & Career | 1.63× | ||
| 09 | Angelique Boyer | Movies & TV | 1.61× | ||
| 10 | Interpersonal attraction | Kids & Family | 1.60× | ||
| 11 | Multiple birth | Kids & Family | 1.59× | ||
| 12 | ANSES | Politics & Society | 1.58× | ||
| 13 | William Levy (actor) | Movies & TV | 1.57× | ||
| 14 | Belinda | Music & Radio | 1.57× | ||
| 15 | Tragedy | Literature | 1.56× | ||
| 16 | Attachment theory | Kids & Family | 1.56× | ||
| 17 | Carmen Villalobos | Movies & TV | 1.55× | ||
| 18 | Miracle | Health | 1.52× | ||
| 19 | Dice | Games | 1.51× | ||
| 20 | Obstetrics | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.37× | |
| Risk Appetite | THRILL | 1.37× | |
| Sports Activity | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Individualism | JOY | 0.75× | |
| Design Affinity | PREMIUM | 1.08× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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