A data profile of the people who buy, follow and care about Horror movies in Australia — modelled from more than twelve digital signal sources. Horror movies has an estimated audience of 3,971,937 people in Australia.
The average Horror movies fan in Australia is 38.8 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Horror fiction, Tabletop role-playing game, Mission: Impossible, with strongest over-indexing on Horror fiction (1.6× the country average).
Demographically, the Horror movies audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Horror movies fan in Australia is balanced, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Horror fiction.
The key figures that characterise the Horror movies profile in Australia.
51.3% are female, 48.7% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 38.8 |
| Estimated audience size | 3,971,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Horror movies audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
Where the Horror movies audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1.5M | 1.10× | |
| 02 | South Australia | ~300K | 1.07× | |
| 03 | Queensland | ~1M | 1.03× | |
| 04 | Western Australia | ~500K | 1.02× | |
| 05 | Tasmania | ~80K | 0.96× | |
| 06 | Northern Territory | ~40K | 0.96× | |
| 07 | New South Wales | ~1.5M | 0.94× | |
| 08 | Australian Capital Territory | ~80K | 0.94× |
The strongest cross-interests of the Horror movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Woody Harrelson | Movies & TV | 1.76× | ||
| 02 | Shrek | Movies & TV | 1.69× | ||
| 03 | Mission: Impossible | Movies & TV | 1.68× | ||
| 04 | Tabletop role-playing game | Games | 1.67× | ||
| 05 | Miniature wargaming | Games | 1.66× | ||
| 06 | Good Will Hunting | Movies & TV | 1.62× | ||
| 07 | Dead Poets Society | Movies & TV | 1.61× | ||
| 08 | Horror fiction | Movies & TV | 1.60× | ||
| 09 | Stephen King | Literature | 1.56× | ||
| 10 | Brokeback Mountain | Movies & TV | 1.56× | ||
| 11 | Sarah Michelle Gellar | Movies & TV | 1.54× | ||
| 12 | Crunchyroll | Games | 1.53× | ||
| 13 | The Legend of Zelda | Games | 1.53× | ||
| 14 | Star Trek | Movies & TV | 1.53× | ||
| 15 | Emma Stone | Movies & TV | 1.52× | ||
| 16 | Jennifer Connelly | Movies & TV | 1.51× | ||
| 17 | Sigourney Weaver | Movies & TV | 1.51× | ||
| 18 | Magic: The Gathering | Games | 1.51× | ||
| 19 | Eddie Murphy | Movies & TV | 1.51× | ||
| 20 | American Horror Story | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.17× | |
| Extroversion | THRILL | 1.15× | |
| Social Media Usage | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Design Affinity | PREMIUM | 0.89× |
Horror movies has an estimated audience of 3,971,937 people in Australia, concentrated in New South Wales and Victoria.
51.3% of Horror movies fans are female, 48.7% are male, with an average age of 38.8 years.
Horror movies fans show strongest brand affinity for Horror fiction (1.6×), Tabletop role-playing game (1.67×), and Mission: Impossible (1.68×) over the country average.
Horror movies fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Horror movies itself, the audience over-indexes on Tabletop role-playing game (1.67×), Mission: Impossible (1.68×), Crunchyroll (1.53×), and Shrek (1.69×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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