A data profile of the people who buy, follow and care about Symbian in Australia — modelled from more than twelve digital signal sources. Symbian has an estimated audience of 3,978,000 people in Australia.
Symbian has an estimated audience of 3,978,000 people in Australia. 59.0% are female, 41.0% are male, average age 41.8. Top brand affinities: Anti-aging cream, Eyelash extensions, Employment agency, Passive income, Lip gloss.
Top brand affinities include Anti-aging cream, Eyelash extensions, Employment agency, with strongest over-indexing on Anti-aging cream (1.59× the country average).
Demographically, the Symbian audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Tradition.
The typical Symbian fan in Australia is more female, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for Anti-aging cream.
The key figures that characterise the Symbian profile in Australia.
59.0% are female, 41.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 41.8 |
| Estimated audience size | 3,978,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Symbian audience comes from Australia.
| Country | Share |
|---|---|
| United States | 30.2% |
| United Kingdom | 6.2% |
| Brazil | 3.9% |
The strongest cross-interests of the Symbian audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BMW i8 | Cars & Mobility | 2.87× | ||
| 02 | Cleveland Guardians | Sports | 2.07× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 1.87× | ||
| 04 | Employment agency | Business & Career | 1.86× | ||
| 05 | Japan Airlines | Travel & Leisure | 1.86× | ||
| 06 | Passive income | Business & Career | 1.70× | ||
| 07 | Lip gloss | Beauty & Wellness | 1.70× | ||
| 08 | Swaddling | Kids & Family | 1.70× | ||
| 09 | Lip liner | Beauty & Wellness | 1.70× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 1.59× | ||
| 11 | Children's rights | Kids & Family | 1.58× | ||
| 12 | InterContinental Hotels Group | Travel & Leisure | 1.54× | ||
| 13 | Valencia CF | Sports | 1.51× | ||
| 14 | Yelp | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.42× | |
| Tradition | CONSERVATISM | 1.25× | |
| Convenience Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Design Affinity | PREMIUM | 0.87× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Symbian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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