A data profile of the people who buy, follow and care about Symbian in Sweden — modelled from more than twelve digital signal sources. Symbian has an estimated audience of 1,304,941 people in Sweden.
Symbian has an estimated audience of 1,304,941 people in Sweden. 55.2% are female, 44.8% are male, average age 44.3. Top brand affinities: Sony, Chewing gum, Audi S6.
Top brand affinities include Sony, Chewing gum, Audi S6, with strongest over-indexing on Sony (1.55× the country average).
Demographically, the Symbian audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Symbian fan in Sweden is more female, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Sony.
The key figures that characterise the Symbian profile in Sweden.
55.2% are female, 44.8% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 44.3 |
| Estimated audience size | 1,304,941 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Symbian audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 30.2% |
| United Kingdom | 6.2% |
| Brazil | 3.9% |
The strongest cross-interests of the Symbian audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chewing gum | Food & Beverages | 1.57× | ||
| 02 | Sony | Technology & Electronics | 1.55× | ||
| 03 | Audi S6 | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.12× | |
| Tradition | CONSERVATISM | 1.12× | |
| Indulgence | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Mindfulness | BALANCE | 0.80× | |
| Quality Awareness | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Symbian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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