A data profile of the people who buy, follow and care about Symbian in Finland — modelled from more than twelve digital signal sources. Symbian has an estimated audience of 764,512 people in Finland.
Symbian has an estimated audience of 764,512 people in Finland. 60.7% are female, 39.3% are male, average age 43.6. Top brand affinities: Chardonnay, Atlanta Braves.
Top brand affinities include Chardonnay, Atlanta Braves, with strongest over-indexing on Chardonnay (1.51× the country average).
Demographically, the Symbian audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Symbian fan in Finland is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Chardonnay.
The key figures that characterise the Symbian profile in Finland.
60.7% are female, 39.3% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 43.6 |
| Estimated audience size | 764,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Symbian audience comes from Finland.
| Country | Share |
|---|---|
| United States | 30.2% |
| United Kingdom | 6.2% |
| Brazil | 3.9% |
The strongest cross-interests of the Symbian audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chardonnay | Food & Beverages | 1.51× | ||
| 02 | Atlanta Braves | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.26× | |
| Tradition | CONSERVATISM | 1.16× | |
| Quality Awareness | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Extroversion | THRILL | 0.86× | |
| Risk Appetite | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Symbian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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