A data profile of the people who buy, follow and care about Paris Saint-Germain in South Africa — modelled from more than twelve digital signal sources. Paris Saint-Germain has an estimated audience of 1,553,818 people in South Africa.
Paris Saint-Germain has an estimated audience of 1,553,818 people in South Africa. 16.0% are female, 84.0% are male, average age 29.1. Top brand affinities: Manchester City F.C., AS Monaco FC, Inter Milan, Manchester United F.C., Atlético Madrid.
Top brand affinities include Manchester City F.C., AS Monaco FC, Inter Milan, with strongest over-indexing on Manchester City F.C. (4.92× the country average).
Demographically, the Paris Saint-Germain audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Need for Security, Spirituality.
The typical Paris Saint-Germain fan in South Africa is more male, around 29.1 years old, with strong Need for Security tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Paris Saint-Germain profile in South Africa.
16.0% are female, 84.0% are male, average age 29.1.
| Metric | Value |
|---|---|
| Female | 16.0% |
| Male | 84.0% |
| Average age | 29.1 |
| Estimated audience size | 1,553,818 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 24% | |
| 30-39 | 11% | |
| 40-49 | 5% | |
| 50+ | 10% |
of the worldwide Paris Saint-Germain audience comes from South Africa.
| Country | Share |
|---|---|
| France | 16.6% |
| Brazil | 13.1% |
| United States | 5.1% |
The strongest cross-interests of the Paris Saint-Germain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AS Monaco FC | Sports | 11.41× | ||
| 02 | Kevin De Bruyne | Sports | 9.06× | ||
| 03 | Ligue 1 | Sports | 7.62× | ||
| 04 | Leicester City F.C. | Sports | 7.29× | ||
| 05 | Atlético Madrid | Sports | 7.11× | ||
| 06 | FIFA Club World Cup | Sports | 6.89× | ||
| 07 | Borussia Dortmund | Sports | 6.54× | ||
| 08 | Neymar | Sports | 6.53× | ||
| 09 | Inter Milan | Sports | 6.38× | ||
| 10 | Aston Villa F.C. | Sports | 6.10× | ||
| 11 | A.C. Milan | Sports | 5.08× | ||
| 12 | Manchester City F.C. | Sports | 4.92× | ||
| 13 | La Liga | Sports | 4.85× | ||
| 14 | Juventus F.C. | Sports | 4.70× | ||
| 15 | FC Bayern Munich | Sports | 4.05× | ||
| 16 | Real Madrid C.F. | Sports | 2.82× | ||
| 17 | Premier League | Sports | 2.81× | ||
| 18 | FC Barcelona | Sports | 2.56× | ||
| 19 | Manchester United F.C. | Sports | 2.55× | ||
| 20 | FIFA World Cup | Sports | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.32× | |
| Spirituality | BALANCE | 0.98× | |
| Career Orientation | POWER | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.47× | |
| Price Sensitivity | PREMIUM | 0.48× | |
| Design Affinity | PREMIUM | 0.49× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Paris Saint-Germain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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